Social Responsibility and the World Toilet Organisation

Term Paper , 2013 , 41 Pages , Grade: B

Business economics - Business Management, Corporate Governance

The scope of this report is broad as it deals with implication of social responsibility in regard to the success of company. In relation to the Scale of Problems faced by World Toilet Organisation, it has been understood there is a huge underlying demand for the affordable solution as there are almost 2.6 billion people who does have access to proper sanitation and thus signifies that there is a desperate need for about one billion affordable toilets and hence rendering it as a significant work stream in the given context. The organisation only needed venture capital investment by 2015 and after that it would aim for massive scale. In accordance with model of self interest it has been outlined that Jack Sim (founder of World Toilet Organisation) oriented WTO as the advocacy organisation with the purpose of enhancing awareness of huge gap existing between the industrialised and emerging economies in the respective area. Correspondingly, WTO has started to involve heavily in the sanitation marketing and this have been made possible through SaniShop program (The World Economic Forum Water Initiative, 2011). It has been believed that in this way, WTO’s activities of business development can be tied up with the traditional communications, training activities and advocacy which has enhanced the organisation’s competence up to great extend throughout the whole decade operations. From the case study of Cadbury Schweppes, it has been discovered that the Community Investment Programme (CIP) is strategically helping the company to focus more on the resources where they could add value. Corresponding, in case of Grameen Group, With respect to TATA Group, the social activities have permitted the company to become most respected company in the history of Indian corporate sector. However, ASDA is able to clinch the success in the very short period as compare to its competitors and it is only possible through the social responsibility activities implicated by the company. And finally in reference to Toyota, the company’s strives toward promoting environmental and educational projected have directed the company towards the way of making its production processes more efficient and also have enhanced company’s reputation.

Inhaltsverzeichnis (Table of Contents)

• Chapter: 1- Aims & Objectives
  • 1.1. Background Context
  • 1.2. Problem Statement
  • 1.3. Aim
  • 1.4. Objectives
• Chapter:2- Literature Review
  • 2.1. What is Social Responsibility all about?
  • 2.2. WTO's Scale of Problems
  • 2.3. WTO's Model of Enlightened Self-Interest
    • 2.3.1. Innovative Business Model for Social Impact
• Chapter: 3- Case Studies, Analysis & Discussion
  • 3.1. Case Studies
    • 3.1.1. Cadbury Schweppes
      • 3.1.1.1. Company Profile
      • 3.1.1.2. Social Responsibility Driver
      • 3.1.1.3. Taking Action
      • 3.1.1.4. Business Advantages
      • 3.1.1.5. Company's Social Responsibility Strategy (Success/Unsuccessful)
    • 3.1.2. Grameen Group
      • 3.1.2.1. Company Profile
      • 3.1.2.2. Grameen Phone
      • 3.1.2.3. Grameen Veolia
      • 3.1.2.4. Grameen Danore
      • 3.1.2.5. Strategic Benefits
      • 3.1.2.6. Company's Social Responsibility Strategy (Success/Unsuccessful)
    • 3.1.3. TATA Group
      • 3.1.3.1. Company Profile
      • 3.1.3.2. TATA Group & Social Responsibility
      • 3.1.3.3. TATA Steel
      • 3.1.3.4. TATA Motors
      • 3.1.3.5. Company's Social Responsibility Strategy (Success/Unsuccessful)
    • 3.1.4. ASDA
      • 3.1.4.1. ASDA & its Social Responsibility Measures
      • 3.1.4.2. ASDA's Social Responsibility Strategy and its Benefits
      • 3.1.4.3. Company's Social Responsibility Strategy (Success/Unsuccessful)
    • 3.1.5. Toyota
      • 3.1.5.1. Company Profile
      • 3.1.5.2. Social Responsibility Practices
      • 3.1.5.3. Company's Social Responsibility Strategy (Success/Unsuccessful)
  • 3.2. Analysis
  • 3.3. Discussion
• Chapter:4- Conclusion & Recommendations
  • 4.1. Conclusion
  • 4.2. Recommendations
• Chapter:5- References

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This report aims to explore the concept of social responsibility and its application within the context of the World Toilet Organisation (WTO). It examines the organization's mission, challenges, and strategies for addressing the global sanitation crisis. The report also analyzes case studies of companies that have successfully integrated social responsibility into their business models.

• The importance of social responsibility in business
• The scale and impact of the global sanitation crisis
• The World Toilet Organisation's approach to addressing the sanitation crisis
• Case studies of companies that have successfully integrated social responsibility into their business models
• The potential for social enterprises to drive positive social change

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 introduces the concept of social enterprise and its relevance to the World Toilet Organisation (WTO). It outlines the background context of the global sanitation crisis, highlighting the significant demand for affordable sanitation solutions. The chapter also defines the report's aim and objectives, setting the stage for the subsequent analysis.

Chapter 2 delves into the literature on social responsibility, exploring its various definitions and implications for businesses. It examines the WTO's scale of problems, emphasizing the vast need for sanitation infrastructure in developing countries. The chapter also analyzes the WTO's model of enlightened self-interest, highlighting its innovative business model for social impact.

Chapter 3 presents a series of case studies of companies that have successfully integrated social responsibility into their business models. These case studies include Cadbury Schweppes, Grameen Group, TATA Group, ASDA, and Toyota. Each case study examines the company's social responsibility initiatives, their impact on the business, and the company's overall social responsibility strategy.

Schlüsselwörter (Keywords)

The keywords and focus themes of the text include social responsibility, World Toilet Organisation, sanitation, social enterprise, business model, case studies, Cadbury Schweppes, Grameen Group, TATA Group, ASDA, Toyota, global sanitation crisis, sustainable development, and corporate social responsibility.

• College: University of Bedfordshire
• Course: MSc International Business Management
• Grade: B
• Author: Junaid Javaid (Author)
• Publication Year: 2013
• Pages: 41
• Catalog Number: V282340
• ISBN (eBook): 9783656818014
• ISBN (Book): 9783656818021
• Language: English
• Tags: World Toilet Organisation, Social Responsibility