Interrelated role played by Marketing, Operations & Human Resources Functions

Travail de Projet (scientifique-pratique) , 2014 , 10 Pages , Note: B-

Gestion d'entreprise - marketing en ligne et marketing hors ligne

It has been believed the marketers engaged in the services business couldn’t accomplish the core objectives of its companies without assistance of managers responsible for the execution of other functions. Most precisely, it has been determined that three management functions (marketing, operations and human resources) always play major and interrelated roles especially in designing and delivering services that would enable these companies in meeting their customers’ needs (Glynn & Barnes, 1995). In short, it has been understood that there is a clear interdependence exists between all of three functions in regard to satisfying the specified company’s customers’ needs. Importantly, the companies’ top management always required to ensure that all managers and employees working in all three given functions are not operating in departmental silos (Nankervis, 2005).

Inhaltsverzeichnis

• Introduction
• Significance of Each Function in the Service Designing & Delivery
  • Marketing Function
  • Operations Function
  • Human Resource Function
• Conclusion
• Bibliography

Zielsetzung und Themenschwerpunkte

This individual assignment aims to explore the interrelated roles played by marketing, operations, and human resources functions in service businesses. It examines how these functions contribute to the design and delivery of services that meet customer needs and achieve organizational goals.

• The interdependence of marketing, operations, and human resources in service delivery
• The specific roles and responsibilities of each function in the service design and delivery process
• The impact of each function on customer satisfaction and organizational performance
• The challenges and opportunities associated with coordinating these functions in service businesses
• The importance of human resources in creating a competitive advantage in service businesses

Zusammenfassung der Kapitel

The introduction provides an overview of the importance of marketing, operations, and human resources functions in service businesses. It highlights the interdependence of these functions and the need for effective coordination to achieve organizational goals.

The chapter on the marketing function discusses its role in evaluating and targeting market segments, identifying customer preferences and needs, monitoring competitive offerings, and developing marketing strategies. It also explores the importance of collaboration between marketing and operations functions in designing and delivering services that meet customer expectations.

The chapter on the operations function examines its role in procuring resources, maintaining equipment and facilities, managing capacity, and transforming inputs into outputs. It highlights the importance of operational efficiency in service delivery and the need for effective coordination with other functions.

The chapter on the human resource function focuses on its role in managing employee relationships, developing work systems, ensuring the availability of qualified personnel, and implementing compensation and reward systems. It emphasizes the importance of human resources in creating a competitive advantage in service businesses.

Schlüsselwörter

The key terms and focus themes of the text include service marketing, operations management, human resource management, service design, service delivery, customer satisfaction, organizational performance, competitive advantage, and employee engagement.

• Université: University of Warwick
• Cours: Services Marketing
• Note: B-
• Auteur: Junaid Javaid (Auteur)
• Année de publication: 2014
• Pages: 10
• N° de catalogue: V280855
• ISBN (ebook): 9783656748847
• ISBN (Livre): 9783656748014
• Langue: anglais
• mots-clé: interrelated, marketing, operations, human, resources, functions