Vodafone PLC. Business Ethics

Hausarbeit , 2012 , 14 Seiten , Note: B

BWL - Unternehmensethik, Wirtschaftsethik

Today every business is trying to mould its activities in order to serve the society and gain its trust by keeping in mind the welfare of its customers, employees, stakeholders, external parties and also consider the environmental impact it causes along with other factors that eventually impact the growth of the business. Companies today are focusing more on being responsible i.e. maintaining business integrity than just making profits.
Vodafone plc. is one such company that allows corporate social responsibility (CSR) activities to hold a substantial part in conducting its business activities and also drafting their strategies in a manner that helps it acquire its business goal responsibly
The main goal of Vodafone plc is to act responsibly. As said by Guy Laurence the CEO of Vodafone UK, "with growth comes real responsibility” and Vodafone justifies this action of being responsible by maintaining reliability, by operating in a way that attracts employees to work for them and by making customers put their trust in them. (Madeineurope.ru n.d.)
As a brand Vodafone is currently positioned 2nd by brand finance as UK most valuable brand, its ranked 17th by Millward Brown as brands top 100 brand ranking, 13th by brand finance as brand finance global 500(1000), 10th by clear| M& C Saatchi as top desirable handheld technology brands in Australia, and 64th by Barron’s as world’s most reputable company. (Rankingthebrands.com 2013) The rankings above show Vodafone’s strong brand value. It provides competitive advantage to the company and makes it stand out in the telecommunication sector. It shows the amount of trust customer’s hold in the company. All this is a result of Vodafone’s ethical actions towards the business environment and its ability to maintain integrity by taking into consideration every aspect of being socially responsible than just making profits. [...]

Inhaltsverzeichnis

• 1.0 VODAFONE PLC- BUSINESS ETHICS
  • 1.1 Ethical practices of Vodafone Plc.
    • 1.1.1 Observing integrity in the company's activities
    • 1.1.2 Disclosure
    • 1.1.3 Compliance
    • 1.1.4 Hierarchy and professionalism
    • 1.1.5 Ethical Principles Adherence
  • 2.0 Corporate responsibility acts and procedures at Vodafone plc.
    • 2.1 Social responsibilities undertaken by Vodafone
      • 2.1.1 Poverty eradication plans and sponsorships
      • 2.1.2 Vodafone and Infrastructure Development
    • 2.2 Vodafone and Economic Responsibility
      • 2.2.1 Employment and sponsorships
      • 2.2.2 Responsibility to the People
      • 2.2.3 Relationship with other companies
    • 2.3 The Environment
      • 2.3.1 Water Conservation
      • 2.3.2 Cleanliness and littering
  • 3.0 Conclusion
  • References

Zielsetzung und Themenschwerpunkte

This report critically analyzes the ethical policies and CSR actions of Vodafone PLC and how they are integrated with its business operations. The report aims to understand the company's commitment to ethical conduct and its impact on its stakeholders, including customers, employees, and the environment.

• Ethical practices of Vodafone PLC
• Corporate social responsibility initiatives
• Integration of ethics and CSR into business operations
• Impact of ethical practices on Vodafone's brand value and reputation
• Challenges and opportunities for Vodafone in maintaining ethical standards

Zusammenfassung der Kapitel

The report begins by exploring the ethical practices of Vodafone PLC, focusing on the company's commitment to integrity, disclosure, compliance, and ethical principles adherence. It examines how these practices are implemented across the organization and their impact on the company's operations and reputation.

The report then delves into Vodafone's corporate social responsibility (CSR) initiatives, highlighting its social responsibilities, economic responsibilities, and environmental commitments. It analyzes the company's efforts in poverty eradication, infrastructure development, employment, and environmental conservation.

The report concludes by discussing the integration of ethics and CSR into Vodafone's business operations, examining the company's strategies for embedding these principles into its decision-making processes and its overall business strategy.

Schlüsselwörter

The key terms and focus themes of the text include business ethics, corporate social responsibility (CSR), Vodafone PLC, ethical practices, integrity, disclosure, compliance, social responsibility, economic responsibility, environmental responsibility, stakeholder engagement, brand value, and reputation management.

• Hochschule: University of Cambridge
• Note: B
• Autor: Peterson Kelly (Autor:in)
• Erscheinungsjahr: 2012
• Seiten: 14
• Katalognummer: V280650
• ISBN (eBook): 9783656747253
• ISBN (Buch): 9783656747246
• Sprache: Englisch
• Schlagworte: vodafone, business, ethics