This research paper is about the history of Samsung's marketing activities, right from the beginning till the previous year. It gives an analytic view of the company's development and growth for which its marketing activities were the main backbone. It is indeed very interesting to read and understand what Samsung was, and there are many new things that can be learnt from this paper.
Table of Contents
1. INTRODUCTION
2. SAMSUNG ELECTRONICS – A BRIEF HISTORY
3. SAMSUNG’S APPROACH TO MARKETING
3.1 THE EARLY MARKETING STRATEGIES
3.2 SAMSUNG’S RETAIL MARKETING TECHNIQUES
4. SAMSUNG’S AGGRESSIVE MARKETING TECHNIQUES
4.1 IMPROVEMENT OF BRAND POSITION THROUGH PRODUCT
DEVELOPMENT
4.2 SAMSUNG BECOMES AGGRESSIVE
5. CONCLUSION
REFERENCES
- Citation du texte
- Kemmy Jose (Auteur), 2014, Samsung´s Marketing Story, Munich, GRIN Verlag, https://www.grin.com/document/280486
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X.