For generations, Zen philosophy has taught the importance of finding tranquillity inside yourself instead of foolishly seeking it in the world around you. One of the most profound teachings from this philosophy, and probably one that is most relevant to the entrepreneur, is that of ignoring doctrine and listening to your gut instinct. (Butt, 2014a)
Google (N/A) defines entrepreneur as ‘a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so’, from the French ‘entreprendre’, meaning to ‘undertake’ and ‘go between’. Branagan (2003) outlines several critical success factors:
• being able to make connections and spot opportunity
• taking a creative approach to problem solving
• being able to cultivate networks of appropriate contacts
• being able to persuade, inspire and motivate others through enhanced vision
• the ability to take calculated risks and having the nerve to work outside convention
• the ability to overcome rejection and failure
• keeping pace with technology and innovation
• an understanding of business strategies and tactics
It is the spirit of undertaking something novel and innovative; in some sense either pushing forward with avant-garde activities, or combining elements from previous concepts for new markets or audiences. There are many entrepreneurs within the arts world who do just this, acting as go-betweens for artists and clients, or audiences. Furthermore, the common preoccupation with originality, implementing ideas and making progress, held by many artists and arts consultants, is itself an entrepreneurial trait; translating vision into a creative act. From a contemporary and historical perspective, an entrepreneurial outlook has either inadvertently or intentionally ensured the successful progression of many very influential figures within both the commercial and non-commercial arts sectors.
(Branagan, 2003)
Table of Contents
1. THE ATTRIBUTES OF THE CULTURAL ENTREPRENEUR
2. CULTURAL CAPITAL
3. THE CULTURAL ECONOMY
4. CREATIVITY + TECHNOLOGY = EXPLOSIVE ECONOMIC GROWTH
5. EXPLOITING INTERNATIONAL INTEGRATION
6. CREATING CULTURAL VALUE
7. LIBERATING DIFFERENCE
Objectives and Topics
This work examines the role and characteristics of the cultural entrepreneur within the modern global economy, specifically focusing on how innovation and creative vision drive economic transformation and social change.
- The psychological and strategic attributes of successful cultural entrepreneurs.
- The theoretical application of cultural capital and Schumpeterian creative destruction.
- The economic impact of creative industries on global markets.
- The relationship between disruptive technology, urban creative fields, and innovation.
- Case studies regarding modern business models and the preservation of cultural diversity through trade.
Excerpt from the Book
EXPLOITING INTERNATIONAL INTEGRATION
In business, there are many manuals, theories and so-called experts who will try to teach you rigid, unbending sets of rules which will do nothing to improve your raw instincts and commercial savvy. Such a robotic approach does not translate well to the modern world, in which nimbleness and the ability to pivot to a rapidly evolving environment is a prized business skill. (Butt, 2014a)
In 2007, two young struggling entrepreneurs and design enthusiasts named Cheskey and Gebbia attended the Industrial Design Conference held in San Francisco. The conference attracted a worldwide audience and all available accommodation in the area quickly filled. Many were stranded in San Francisco with no place to stay. It was clear to everyone that demand far outweighed supply. Cheskey and Gebbia had a moment of entrepreneurial opportunism that would ensure they never had to worry about paying rent again. They decided to transform their front room into a makeshift BnB filled with air mattresses - enabling them to pay their rent, attend the IDC and turn a profit.
Over time, this concept developed and refined into an innovative business that would flip the budget hotels market on its head and start that I like to call "the Property 3.0” movement. In 2008, the friends founded an online service catering to high profile events for which they knew that accommodation in the area would be in high demand. The company they founded, AirBnB, has helped 13 million people find accommodation throughout the world. 20 years ago, a business concept like this would have been unimaginable. Now, thanks to the internet and the booking systems and location based services it has spawned, we are about to see many more property services move to the online realm.
Summary of Chapters
THE ATTRIBUTES OF THE CULTURAL ENTREPRENEUR: Introduces the fundamental definitions and success factors of entrepreneurs, emphasizing intuition and creative problem-solving.
CULTURAL CAPITAL: Explores Bourdieu’s theory of cultural capital and Schumpeter’s five traits of entrepreneurship as mechanisms for economic change.
THE CULTURAL ECONOMY: Provides data on the massive economic growth and impact of the creative industries within the global marketplace.
CREATIVITY + TECHNOLOGY = EXPLOSIVE ECONOMIC GROWTH: Analyzes how disruptive technologies and dense urban networks accelerate the transformation of creative goods.
EXPLOITING INTERNATIONAL INTEGRATION: Illustrates the power of entrepreneurial opportunism through the case study of AirBnB and the "Property 3.0" movement.
CREATING CULTURAL VALUE: Discusses the impact of globalization on culture and provides examples of sustainable arts organizations.
LIBERATING DIFFERENCE: Examines how trade and globalization can expand cultural diversity rather than diminish it by liberating differences from geography.
Keywords
Cultural entrepreneurship, creative economy, innovation, Schumpeter, cultural capital, creative destruction, globalization, disruptive technology, AirBnB, economic growth, artistic creativity, market opportunity, cultural value, social change, urban geography.
Frequently Asked Questions
What is the primary focus of this work?
This work explores how cultural entrepreneurs utilize innovation, technology, and strategic vision to generate economic value while navigating the globalized landscape of the creative industries.
What are the core thematic areas?
The central themes include the intersection of art and economy, the impact of technology on creative business models, urban creative fields, and the socio-economic implications of globalization.
What is the main research objective?
The objective is to define the nature of the modern cultural entrepreneur and illustrate how their ability to adapt and innovate drives transformation in both commercial and non-commercial sectors.
Which scientific theories are employed?
The text relies on Pierre Bourdieu’s theory of cultural capital and Joseph Schumpeter’s theories on entrepreneurship and "creative destruction."
What is covered in the main body of the text?
The main body examines the growth statistics of creative industries, the role of urban environments as creative hubs, and practical case studies like AirBnB to demonstrate successful entrepreneurial strategies.
Which keywords define this work?
Key terms include cultural entrepreneurship, creative economy, innovation, Schumpeter, globalization, and disruptive technology.
How does the author define the "Property 3.0" movement?
The author describes it as an innovative, counter-cultural reaction to antiquated market services, where traditional property is disrupted by online services and user-centric, location-based platforms.
In what way does the book suggest globalization affects cultural diversity?
Contrary to the belief that globalization ruins culture, the author argues that it liberates diversity from geography, allowing individuals to choose unique paths that are not defined solely by their location.
- Citar trabajo
- Nick Birch (Autor), 2014, The Attributes of the Cultural Entrepreneur, Múnich, GRIN Verlag, https://www.grin.com/document/279279
