Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.
History: Company started its business as a Samsung Electronics Industry Co Ltd in 1969 and introduced some electronic products such as Black-and-white TVs, washing machine and refrigerator from 1960 to 1975. The worldwide establishment and expansion of the business and operations of the company started in 90 as entered in the Asia, Europe and American region countries. At the present time, the company is manufacturing world class and high quality smart phones, video cameras, TVs, LCD or LED and keeping its eyes on the current market requirement. Moreover, the company is now manufacturing world class and latest hardware and software, smart phones and 3G dives to compete its biggest competitors such as Nokia, Apple, and BlackBerry, Micromax etc. The company is looking for fulfils the current market requirement and demand of the customers (Chang, 2011). Its innovative, high quality and world
Inhaltsverzeichnis
- Company Background
- History
- SWOT Analysis
- Strengths
- Weakness
- Opportunities
- Threats
- Objective
- Goal
- The Key method of the Company for implementing of the marketing mix
- Conclusion
- Literaturverzeichnis
Zielsetzung und Themenschwerpunkte
This marketing plan aims to outline Samsung's strategic approach to achieving its ambitious goals in the global technology market. It analyzes the company's strengths, weaknesses, opportunities, and threats, and sets forth objectives and goals for future growth and market leadership.
- Market Dominance and Growth
- Innovation and Technological Leadership
- Brand Building and Reputation Management
- Customer Satisfaction and Loyalty
- Expansion into New Markets and Industries
Zusammenfassung der Kapitel
The "Company Background" section provides an overview of Samsung's history, its diverse business portfolio, and its global reach. It highlights the company's evolution from a small trading company to a world-leading corporation.
The "History" section delves deeper into Samsung's journey, tracing its growth from its early days of manufacturing basic electronic products to its current position as a leader in advanced technologies and innovative devices.
The "SWOT Analysis" section examines Samsung's internal strengths and weaknesses, as well as external opportunities and threats. It identifies key factors that influence the company's competitive advantage and potential challenges.
The "Objective" section outlines Samsung's overarching goals and aspirations, emphasizing its commitment to innovation, customer satisfaction, and global leadership. It also highlights the company's vision for the future of electronics and its role in shaping a better world.
The "Goal" section sets forth specific quantitative and qualitative targets for Samsung's future success. It outlines the company's ambition to achieve significant sales growth, become a top IT player globally, and establish itself as a creative leader and a desirable workplace.
The "The Key method of the Company for implementing of the marketing mix" section explores the four key elements of Samsung's marketing strategy: product, price, promotion, and place. It discusses how the company leverages these elements to attract customers and achieve its marketing objectives.
Schlüsselwörter
The keywords and focus themes of this marketing plan include Samsung, technology, innovation, market leadership, global expansion, customer satisfaction, brand building, SWOT analysis, marketing mix, product development, pricing strategy, promotion, and distribution.
- Arbeit zitieren
- Francis Marete (Autor:in), 2012, SWOT Analysis of Samsung's Marketing Plan, München, GRIN Verlag, https://www.grin.com/document/278578
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.