Hotel Management. Summary

Prüfungsvorbereitung , 2012 , 8 Seiten , Note: 1,0

Tourismus - Hotelmanagement

The summary consists of preperational notes for an exam in hotel management in English language:
Distribution (ways, changes, impacts);
Main organizations of Hotel Industry;
Positioning (Theme Orientation, target groups);
Changes of Hotel Industry (new media, internet, impacts,
providers, rankings, regulations);
Sustainability in Hotel Industry (implementation levels,
influences).

Inhaltsverzeichnis

• Distribution ways, changes, impacts
• Main organizations of Hotel Industry
• Positioning (Theme Orientation, target groups)
• Changes of Hotel Industry (new media, internet, impacts, providers, rankings, regulations)

Zielsetzung und Themenschwerpunkte

This text provides a comprehensive overview of the hotel industry, exploring its distribution channels, key organizations, positioning strategies, and the impact of new media and the internet. It examines the evolution of the industry, highlighting the challenges and opportunities presented by changing consumer behavior and technological advancements.

• Distribution channels and their impact on hotel operations
• Key organizations shaping the hotel industry landscape
• The role of theme orientation in attracting target groups
• The influence of new media and the internet on hotel marketing and customer engagement
• The evolving role of online reviews and ratings in shaping consumer choices

Zusammenfassung der Kapitel

• Distribution ways, changes, impacts
  • This chapter explores the various distribution channels used by hotels, including direct and indirect methods. It analyzes the advantages and disadvantages of each channel, highlighting the impact of online travel agents and the growing importance of hotel websites.
  • The chapter also examines the role of central reservation systems (CRS) and global distribution systems (GDS) in facilitating hotel bookings.
• Main organizations of Hotel Industry
  • This chapter delves into the key organizations that shape the hotel industry, including Dehoga (German Hotel & Catering Association), IHA (Deutscher Hotel Verband), and AH&LA (American Hotel & Lodging Association).
  • It examines the roles and responsibilities of these organizations, their impact on industry standards, and their advocacy efforts on behalf of hotel businesses.
• Positioning (Theme Orientation, target groups)
  • This chapter explores the concept of theme orientation in the hotel industry, analyzing how hotels use specific themes to attract target groups.
  • It examines the evolution of theme hotels, from casino-themed hotels in Las Vegas to niche hotels catering to specific demographics, such as women-only hotels and gay-friendly hotels.
  • The chapter also discusses the role of theme orientation in creating unique experiences and differentiating hotels from their competitors.

Schlüsselwörter

The keywords and focus themes of this text include hotel industry, distribution channels, online travel agents, hotel websites, central reservation systems, global distribution systems, hotel organizations, theme orientation, target groups, new media, internet, consumer engagement, online reviews, ratings, and industry trends.

• Hochschule: Fachhochschule Stralsund
• Note: 1,0
• Autor: Laura Herrmann (Autor:in)
• Erscheinungsjahr: 2012
• Seiten: 8
• Katalognummer: V277873
• ISBN (eBook): 9783656705819
• ISBN (Buch): 9783656707417
• Sprache: Englisch
• Schlagworte: hotel, management, summary