Olymp's Marketing Strategy. An overall overview

Essay , 2010 , 4 Pages , Grade: 1,3

Communications - Public Relations, Advertising, Marketing, Social Media

The Marketing strategy of the shirt manufacturer Olymp - Bezner KG has been performed successfully for many years; nevertheless there is always room for improvement and further development. As a recommended strategy I would implement Market penetration.

Olymp should concentrate on three main goals and objectives: First of all, they have to try to increase Market share and growth; the company is
very successful in doing this, but there is still a lot of potential in this area. Furthermore, Olymp has to build and enhance a strong customer
relationship to increase customer benefits in order to achieve customer
satisfaction and loyalty, because this components lead to business
success. And finally Olymp has to improve its awareness level. [...]

Inhaltsverzeichnis

• Marketing Case Studies
• Case Study Olymp
• The Marketing strategy of the shirt manufacturer Olymp - Bezner KG
• Market penetration
• Product policy
• Distribution channel
• Communication policy
• Sales promotion
• Price policy
• Conclusion

Zielsetzung und Themenschwerpunkte

The case study analyzes the marketing strategy of Olymp - Bezner KG, a shirt manufacturer, and proposes strategies for market penetration and growth. The study aims to identify opportunities for Olymp to enhance its market share, build customer relationships, and increase brand awareness.

• Market penetration and growth
• Customer relationship management
• Brand awareness and image
• Product differentiation and innovation
• Distribution channel optimization

Zusammenfassung der Kapitel

The case study begins by analyzing the current marketing strategy of Olymp - Bezner KG, highlighting its strengths and weaknesses. It then proposes a market penetration strategy focused on increasing market share, building customer relationships, and enhancing brand awareness. The study suggests specific actions Olymp can take in areas such as product policy, distribution channel, communication policy, sales promotion, and price policy.

The study emphasizes the importance of maintaining Olymp's core product strengths, such as wrinkle-free shirts and polo shirts, while exploring opportunities for product innovation and differentiation. It also recommends expanding Olymp's international presence through increased exports and the establishment of brand-exclusive stores.

In terms of communication policy, the study suggests leveraging existing partnerships, such as the one with Lufthansa, and exploring new opportunities for brand collaborations and sponsorships. It also emphasizes the importance of public relations and participation in industry fairs to maintain brand visibility.

The study concludes by highlighting the importance of creating customer value and building profitable relationships. It proposes strategies for achieving customer loyalty, such as introducing a customer loyalty program and utilizing personalized communication channels.

Schlüsselwörter

The keywords and focus themes of the text include market penetration, customer relationship management, brand awareness, product differentiation, distribution channel optimization, sales promotion, and price policy. The case study analyzes the marketing strategy of Olymp - Bezner KG, a shirt manufacturer, and proposes strategies for achieving sustainable growth and market leadership.

• College: Heilbronn University of Applied Sciences
• Course: Marketing Case Studies
• Grade: 1,3
• Author: Julia Anders (Author)
• Publication Year: 2010
• Pages: 4
• Catalog Number: V277723
• ISBN (eBook): 9783656705192
• ISBN (Book): 9783656753544
• Language: English
• Tags: Marketing Case Study, Marketing Communication, Olymp