Apple's leadership strategies. Steve Jobs and Tim Cook

Travail de Recherche , 2014 , 12 Pages

Gestion d'entreprise - Divers

This research paper is an attempt to examine the leadership strategies followed by the world’s most valuable company. Leadership is indeed one of the most important aspects of any company and Apple has displayed extraordinary breakthroughs right from when it was founded. Steve Jobs left the world on October 5, 2011 to leave Tim Cook as the CEO of Apple Inc. To a normal person who sees Apple from the outside as a company, there might have not been any noticeable changes. But there must have been some vicissitudes at least in the way Apple is functioning right now. There is no doubt that Steve Jobs created and raised Apple from a baby into a giant, and many believe that Apple has lost a well treasured leader. This research will compare and contrast the leadership styles of both the leaders in an attempt to find which one suits the company best, and also analyze if Cook really has the potential to be in the driver’s seat of Apple.

Inhaltsverzeichnis

• INTRODUCTION
• COMPARISON OF THE BIOGRAPHY OF JOBS AND COOK
  • STEVE JOBS - A BIOGRAPHY
  • TIM COOK – BEFORE AND AFTER APPLE
• THE ROUTEMAP OF THE CAPTAINS WHO STEERED APPLE
  • STEVE JOBS AT THE BEGINNING OF APPLE
  • APPLE WITHOUT STEVE JOBS WAS AN APPLE WITHOUT LIFE
  • JOB'S LEADERSHIP STYLE - A MYSTERY INDEED!
  • TIM COOK – THE PERSON BEHIND APPLE'S NEW RECIPE
  • COOK'S LEADERSHIP STYLE
• THE FINAL VERDICT
• REFERENCES

Zielsetzung und Themenschwerpunkte

This research paper aims to analyze the leadership strategies employed by Apple, one of the world's most valuable companies, under the leadership of Steve Jobs and Tim Cook. The paper compares and contrasts their leadership styles, examining their impact on the company's success and exploring whether Tim Cook possesses the necessary qualities to lead Apple effectively after Jobs' departure.

• Comparison of Steve Jobs and Tim Cook's leadership styles
• Impact of Jobs' and Cook's leadership on Apple's success
• Analysis of Tim Cook's leadership potential
• Evaluation of Apple's performance under both leaders
• Exploration of the key factors contributing to Apple's success

Zusammenfassung der Kapitel

The research paper begins by providing a brief overview of Steve Jobs' and Tim Cook's biographies, highlighting their backgrounds and key experiences that shaped their leadership styles. The paper then delves into the history of Apple, examining the company's early days under Jobs' leadership and the challenges it faced after his departure. It analyzes Jobs' unique leadership style, characterized by his vision, innovation, and demanding nature, and explores how it contributed to Apple's initial success. The paper then examines Cook's leadership style, contrasting it with Jobs' approach and assessing his ability to maintain Apple's momentum and drive innovation. The research concludes with an evaluation of the overall impact of both leaders on Apple's success and a discussion of the company's future prospects under Cook's leadership.

Schlüsselwörter

The key themes and keywords of this research paper include leadership, innovation, technology, Apple, Steve Jobs, Tim Cook, company culture, corporate strategy, and business success. The paper examines the leadership styles of two iconic figures in the technology industry, analyzing their impact on Apple's growth and evolution. It explores the challenges and opportunities faced by Apple under both leaders, highlighting the key factors that contributed to the company's remarkable success.

• Auteur: Kemmy Jose (Auteur)
• Année de publication: 2014
• Pages: 12
• N° de catalogue: V277400
• ISBN (ebook): 9783656711537
• ISBN (Livre): 9783656712541
• Langue: anglais
• mots-clé: Apple, Tim Cook, Steve Jobs, Leadership