A case study about AMR Corporation and it's way out of bankruptcy. This semester project gives an introduction of AMR Corporation and its history. It then goes on by analyzing the corporation's internal and external strengths and weaknesses and gives a recommendation on how AMR can emerge strong from Chapter 11 bankruptcy.
Inhaltsverzeichnis
Introduction
Industry and Competitors
Profitability of the Industry
Critical Success Factors
Political and Legal Forces
Economic Forces
Social Forces
Technical Forces
Current Firm-Level Strategy
Current Business-Level Strategy
Competitor’s Business-Level Strategies
Organization’s Marketing Strategy
Organization’s Production and Purchasing Strategies
SWOT Analysis: Strengths
SWOT Analysis: Weaknesses
SWOT Analysis: Opportunities
SWOT Analysis: Threats
Strategic Alternatives
Pros and Cons of Alternatives
Alternatives to be Pursued
Implementation of Alternatives
Controlling of Alternatives
Crisis Events Company to Anticipate
Future Prospects for Company
References
-
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X.