Western food in Shanghai. Chinese consumption patterns and globalization in China

Travail de Recherche , 2014 , 57 Pages , Note: 1,7

Politique - Sujet: Globalisation, l'économie politique

Eating is a basic need for human life and the variety of offered food worldwide is huge. In China, the fast developing nation with an increasing number of habitants and a booming economy, the offer of foreign cuisines grows steadily. The variety includes Western dishes, too, which are slowly establishing in China. Existing differences between Chinese and Western restaurants and dishes are obvious. Thus, this paper investigates which factors influence the consumption patterns of the Chinese regarding Western food, taking the current offer in Shanghai as an example. Exploring this question a qualitative analysis with Chinese partici-pants was conducted. For the analysis, 15 categories were developed based on 7 interviews, which provided detailed information about the participant’s attitude, opinion and consumption behavior regarding Western food. The Chinese consciously chose Western restaurants because of the environment there, the different taste of the food or to learn more about a foreign culture. Due to the Opening-up policy and an ongoing globalization process, the younger generation becomes more open-minded and interested in experiencing something new and demands an increased offer with high quality. Implications and limitations are discussed. This research paper reveals the need to question the consumption patterns of the Chinese in order to learn about their wants and figuring out what they like and dislike regarding Western food.

Table of Contents

Abstract

II List of Figures

1 Introduction

2 Theoretical Background

3 Conceptual Design
3.1 Sampling and Conduction
3.2 Evaluation approach

4 Description of the Findings
4.1 Description of the Closed Questions
4.2 Description of the Categories
4.2.1 Category 1: Western food
4.2.2 Category 2: Restaurant Environment
4.2.3 Category 3: Development
4.2.4 Category 4: Personal characteristics
4.2.5 Category 5: Generation gap
4.2.6 Category 6: Eating habits
4.2.7 Category 7: Offer
4.2.8 Category 8: Demand
4.2.9 Category 9: Company
4.2.10 Category 10: Food and restaurant preferences
4.2.11 Category 11: Price
4.2.12 Category 12: Food as a part of culture
4.2.13 Category 13: Status
4.2.14 Category 14: Consumption location
4.2.15 Category 15: Term Western food

5 Interpretation of the Empirical Results

6 Implications and Limitations of the Results

7 Conclusion

III References

IV Appendix

Appendix 1: Interview Guideline

Appendix 2: Categorization

Category 1: Western food

Category 2: Restaurant Environment

Category 3: Development

Category 4: Personal Characteristics

Category 5: Generation

Category 6: Eating Habits

Category 7: Offer

Category 8: Demand

Category 9: Company

Category 10: Restaurant Preference

Category 11: Price

Category 12: Food as Part of Culture

Category 13: Status

Category 14: Consumption Location

Category 15: Term Western food

V Research paper: Western Food in Shanghai

• Université: University of Paderborn
• Note: 1,7
• Auteur: Sina Gerdes (Auteur)
• Année de publication: 2014
• Pages: 57
• N° de catalogue: V276665
• ISBN (ebook): 9783656700609
• ISBN (Livre): 9783656701163
• Langue: anglais
• mots-clé: western, shanghai, chinese, china