Corporate social responsibility (CSR) has become an important and much discussed topic of the 21st century, both in academic research and public media. Corporate leaders increasingly realize that their responsibilities are not limited to shareholders, but extend to the communities in which their companies operate. Exercising this responsibility, particularly concerning social and environmental issues, has consequently become more crucial to many companies. However, this has brought new reporting challenges because the successes of CSR are often difficult to quantify.
Companies have to account for the social and environmental consequences of their activities. CSR has emerged as an inescapable priority for business leaders in every country because many organizations rank companies on the performance of their CSR and these rankings attract considerable publicity.
An example of the rising influence of social issues on economic performance is the consumer boycott of Nike products in the early 1990s after the New York Times and other media outlets reported abusive labor practices at some of its Indonesian suppliers.
This behavior of consumers demonstrates how intense economic consequences of social issues could be, even if those corporations actually have had little impact on the problem at hand.
Contents
List of Abbreviations
List of Figures
1. Introduction
2. Basics of Corporate Social Responsibility
2.1. Definition and History
2.2. The Impact of CSR in Supply Chains
3. Corporate Social Responsibility at Tchibo
3.1. Company Overview
3.2. Responsibility in the Supply Chain
3.3. Project “Worldwide Enhancement of Social Quality” (WE)
4. Conclusion
Addition
References
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