This report, written from the place of a senior HR employee, considers the formulation and implementation of the HR Strategy at CountryLove, an organic muesli manufacturing company in the UK. In the first part, an analysis of the operating market will be carried out. In the second chapter CountryLove’s business strategy will be reviewed and as a last point, CountryLove’s approach to HR Strategy will be outlined. The HR Strategy sets out CountryLove’s plans how the key HR areas resourcing, development, reward and employee retention will contribute to the success of the business and support the achievement of its business strategy.
Table of Contents
1. Market and Organisational Strategic Analysis
1.1 Breakfast Cereals Market Analysis
1.2 CountryLove – Organisational Strategic Analysis
1.2.1 CountryLove and its Business Strategy
1.2.2. Organisational Structure and Culture
1.2.3 Market Position
2. Business Strategy Review
2.1 CountryLove’s Vision and Mission
2.2 CountryLove’s Strategic Goals
3. HR Strategy
3.1 Analysis and Evaluation of CountryLove’s Approach to HR Strategy
3.2 HR Goals
3.2.1 Resourcing
3.2.2 Development
3.2.3 Reward management
3.2.4 Employee Relations
4. Conclusion
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