Shelf space is a very important factor for the super market. Shelf space is used by super market in multiple ways for example visible placement of products, displays enhancement, help customers in comparing same category products easily etc. Shelf space allocation decision to national and private brands is largely influenced by multiple factors. This research project will help to understand the super store factors decision of shelf allocation to national and private brands and its impact on sales and profits.
Table of Contents
Chapter One: Introduction
1.1 Overview
1.2 Background
1.3 Statement of Problem
1.4 Objectives
1.5 Purpose of the Study
1.6 Research Questions
1.7 Methodology
1.8 Significance of study
1.9 Delimitations
1.10 Operational Definitions of key terms
1.10.1 Supply Chain
1.10.2 Logistics
1.10.3 Out of Stock (OOS)
1.10.4 Replenishment
1.10.5 National Brands
1.10.6 Private Brands
Chapter Two: Literature Review
2.1 Background
2.2 Supplier
2.2.1 Case Pack Size
2.2.2 DSD
2.3 Merchandising Coverage
2.4 Retailer
2.5 Forecasting and ordering
2.6 Store Size
2.7 Number of facings
2.8 Backroom
2.9 Shelf Maintenance
2.10 Price Promotion
2.11 Time
2.11.1 Day of Week
2.12 Product Placement
2.13 Inventory Management
Chapter Three: Methodology
3.1 Research Approaches
3.2 Sample Design and Procedure
3.3 Sampling Technique
3.4 Instrument Formulation
3.5 Variables
3.6 Hypothesis
3.7 Data collection method
3.8 Data Collection technique
3.9 Time line
Chapter Four: Data Analysis
4.0 Data Finding
Chapter Five: Conclusion and Recommendations
5.1 Conclusion
5.2 Recommendation
5.3 Future Agenda
6.0 References
Appendix
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