International Search Engine Marketing with YouTube Videos

Changes in competitive conditions with video ads

Research Paper (undergraduate) , 2012 , 38 Pages , Grade: 1.0

Communications - Public Relations, Advertising, Marketing, Social Media

Hardly any online advertising effort becomes as important for entrepreneurship accomplishments as Search Engine Marketing. That’s surprising marginally, because Search Engines are the single point of contact for customer investigation and information. On that score SEM is one of the most important tools to generate specifically leads. By the side of all online marketing measures, for example keyword advertising, SEO or SEA, the international SEM with YouTube videos is first and foremost the fastest-growing and by far promising opportunity, to establish qualified leads.

In addition country-specific advertising messages are completed with corresponding keywords and well-placed with YouTube videos in local Search Engines, to achieve qualified groups of customers, who are in search of new products or services. Marketing specialists analyze and advance the achieved results simultaneously and adjust their marketing strategies immediately. As a consequence there is a better cost planning, target groups are scaled more precisely and the cost-benefit ratio is a sight better for both B2B and B2C.

The obvious questions are: what business motivations give evidence of a fruitful cooperation at the hands of international SEM and YouTube videos? Which contents and keywords convert YouTube videos into a guarantee for success and which are critically for a profitable SEM? And after all, which customer is searching where, for what and why? These and further questions will be examined and clarified over the course of the next following sites.

Contents at a Glance

Abstract

Cover

Dedication

Foreword

Contents at a Glance

Explanation of abbreviations

List of figures

List of attachments

Introduction

1. General basics
1.1 When in Rome, do as the Romans do!
1.2 Video contents and keywords
1.3 Landing pages

2. Customers, visitors, analysis and specifications
2.1 Dialogue with customers
2.2 Users and visitors on YouTube channels
2.3 Video specifications
2.4 Measurement, analysis and improvement
2.5 User statistics and the link to ROI and CPC

3. Google, video ads and mobile appliances
3.1 Prosperous with proper video contents
3.2 Speed is no sorcery

4. Conclusion

Attachments

Bibliography

Online resources

• College: University of Applied Sciences Bremerhaven
• Grade: 1.0
• Author: BA Frank Wilkens (Author)
• Publication Year: 2012
• Pages: 38
• Catalog Number: V273250
• ISBN (eBook): 9783656654902
• ISBN (Book): 9783656654919
• Language: English
• Tags: Marketing, Video, Wilkens, CDE, International, SEM, Search Engine Marketing, SEO, SEA, SMO, PAL, NTSC, QR, RSS, CPC, CPL, Landing page, Website traffic, content, customer, UGC, Keywords, Entertainment, Social media, Social Network, Facebook, Mobile OS, iPad, Tablet, iPhone, Smartphone, paid listing, sponsored links, URL, country-specific, business, company, HTML, HTML5-tags, Twitter, iOS, communication, PR, B2B, B2C, CRM, bloggers, Blog, broadcast, camera, campaign, Dailymotion, embedded, Internet, launched, redirected, optimize video, Google video, platform, story, subscriber, upload, video content, video advertising