The U.S. regional airline industry makes most of its money on basis of partnerships with major U.S. airlines. The whole market is characterised by a strong competition, a trend for consolidation and financial problems especially of the major airlines following the terrorist attacks on 09/11/2001. Analyzing the competitive situation the forces of suppliers, rivalry among competitors and especially buyers (customers, and contract partners) turn out to be strong. Several factors will cause change indicating severe impacts on the whole industry. SkyWest Inc. turns out to be a key player in the U.S. regional airline industry and is a candidate for further acquisitions. On the short run the price of growth is an increase in debt and a decreasing net profit margin due to rising operating costs. Several recommendations could help SkyWest Inc. to further extending the Group's leading edge over its competitors.
Table of Contents
Executive Summary
Table of Contents
List of Abbreviations
List of Figures
List of Tables
1 Introduction/Problem Definition
2 Objectives
3 Methodology
4 Main Part
4.1 Dominant Characteristics of the US Airline Industry/Relationship Between National and Global Airline Industries
4.2 Application of Porter´s Five Forces Model
4.2.1 Rivalry Among Competing Sellers
4.2.2 Firms in Other Industries Offering Substitute Products
4.2.3 Buyers
4.2.4 Potential New Entrants
4.2.5 Suppliers
4.3 Factors causing change for the regional airline industry –impacts of change
4.4 Key Success Factors (KSF) Determining Success in the Regional Airline Industry
4.5 SkyWest Inc.: Strategy and competitive advantage
4.6 SkyWest Inc.: A SWOT-Analysis
4.6 SkyWest Inc.: Analysis of Financial Data
5 Recommendations and Conclusion
6 Appendix
7 ITM Checklist
7 Bibliography
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