Marketing in any organization or event is very important since it creates awareness and aims at promoting improving a product. Marketing can be defined as a set of processes that are undertaken by a firm in order to create, communicate and add value to the products that the organization deals with (Kotler and Kotler 1999). The aim of marketing is to create awareness and a relationship to the customers in a manner that will be beneficial to the organization and the stakeholders. This study paper aims at looking at commercial marketing and political marketing and analyzing he similarities and differences that exists between the two.
Introduction
Marketing in any organization or event is very important since it creates awareness and aims at promoting improving a product. Marketing can be defined as a set of processes that are undertaken by a firm in order to create, communicate and add value to the products that the organization deals with (Kotler and Kotler 1999). The aim of marketing is to create awareness and a relationship to the customers in a manner that will be beneficial to the organization and the stakeholders. This study paper aims at looking at commercial marketing and political marketing and analyzing he similarities and differences that exists between the two.
Theory in marketing
Commercial Marketing
According to American marketing association (AMA), marketing is where by planning and carrying out the processes of promotion , pricing and distribution of marketing ideas, services and goods are undertaken in order to create sales that do satisfy the organization’s objectives.
Today it is believed that marketing has reached its fourth stage, where companies are opting for personal marketing orientation. With the current technology market tools has increased and brought consumers close to the companies. Companies no longer have to limit their marketing strategies on broad market segments, but, they can concentrate on personalized marketing that are more effective and responsive to the customers.
Marketing has continued to change and two levels of marketing have emerged, strategic marketing and operational marketing. Strategic marketing tries to determine the ways by which an organization does compete besides its competitors in the market. Specifically strategic marketing is geared towards a company creating a competitive advantage in relation to the company’s competitors. On the other hand, operational marketing is geared towards retaining old customers and attracting new ones. It also puts emphasizes on customer satisfaction and better service delivery (Kotler and Kotler 1999).
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- Amand James (Autor:in), 2010, Political Marketing, München, GRIN Verlag, https://www.grin.com/document/270047
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
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