Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment.
Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service.
Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki.
Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be
APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Proposal
- Country Analysis
- Political Environment
- Legal Environment
- Economy Environment
- General Competitive Environment
- Japan's Developing Technology-Innovation
- Environmental Protection Equipments
- Other plating companies
- Cultural Environment
- Target Market
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Marketing Mix
- Product
- Branding
- Innovativeness
- Adaptations Required
- Price
- Promotion
- Distribution
- Product
- Marketing Plan
- Situation Analysis
- Objectives and Goals
- Strategy and Tactics
- Select the mode of entry
- Implementing the Strategy within the Marketing Mix
- Measurement of results
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report analyzes the viability of expanding Arlington Plating Company's services into the Japanese market. It includes a marketing plan designed to guide the company in making an informed decision regarding market entry. The report examines various factors influencing market success, such as the legal, cultural, and economic environments, as well as the competitive landscape.
- Assessing the political, legal, economic, and cultural environment of Japan
- Analyzing the competitive landscape of the plating industry in Japan
- Developing a marketing strategy tailored to the target market in Japan
- Identifying strengths, weaknesses, opportunities, and threats for Arlington Plating Company in the Japanese market
- Proposing a mode of entry and marketing mix for successful market expansion
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: This chapter provides an overview of the report, highlighting the main findings and recommendations for Arlington Plating Company's market expansion into Japan.
- Proposal: This chapter outlines the scope and objectives of the report, defining the research methodology and the key questions addressed in the study.
- Country Analysis: This chapter examines the political, legal, economic, and cultural environments in Japan, focusing on factors that could impact Arlington Plating Company's operations. The chapter also analyzes the competitive landscape, including the general competitive environment and specific competitors within the plating industry.
- Target Market: This chapter defines the target market for Arlington Plating Company's services in Japan, outlining the specific segments and their characteristics.
- SWOT Analysis: This chapter identifies the strengths, weaknesses, opportunities, and threats for Arlington Plating Company in the Japanese market. It examines internal factors affecting the company's ability to succeed, as well as external factors influencing the market environment.
- Marketing Mix: This chapter details the marketing mix strategy for Arlington Plating Company's expansion into Japan. It outlines the product offering, pricing strategy, promotional plan, and distribution channel.
- Marketing Plan: This chapter presents a comprehensive marketing plan, outlining the situation analysis, objectives and goals, strategies and tactics, mode of entry, and implementation process for market expansion.
Schlüsselwörter (Keywords)
This report focuses on the expansion of Arlington Plating Company's services into the Japanese market, covering areas such as market analysis, competitive environment, target market identification, SWOT analysis, marketing mix development, and market entry strategy. Key concepts and terms include plating services, chroming, automotive industry, Japan, competitive analysis, marketing plan, mode of entry, and international business.
- Citation du texte
- Patrick Niedenführ (Auteur), 2012, International Marketing. Theory of capturing Japans market, Munich, GRIN Verlag, https://www.grin.com/document/268577
