In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men’s Health and women's magazine Women’s Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society.
The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.
Table of Contents
1 Introduction
2 Definitions
3 Gender and Advertising
4 Theoretical Framework
4.1 Content analysis
4.2 Semiotics
5 Methodology
6 Results
6.1 Results of content analysis
6.2 Results of semiotic analysis
7 Conclusion
Works cited
- Citar trabajo
- Marco Adorno (Autor), 2012, Gender and Advertising, Múnich, GRIN Verlag, https://www.grin.com/document/264644
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