The Representation of Rurality as depicted in Ram's 2013 Super Bowl 'Farmer' Commercial

Term Paper (Advanced seminar) , 2013 , 26 Pages , Grade: 2,0

American Studies - Culture and Applied Geography

This seminar paper will comprise three parts. First, in order to provide a basis for the
upcoming analysis, there will be a theoretical part, containing general facts on myths
and rurality, as well as two specifically addressed rural myths. After that, there will be
an application part in which the afore-mentioned rural myths will be applied to Ram's
'Farmer' commercial. Finally, there will be a chapter on the negative side of this
advertisement, addressing some ofthe arisen controversies and problems.

Table of Contents

1. Introduction

2. Rural Mythology
2.1 'Rurality' and 'Myth '
2.2 TheAmerican Farmer
2.3 The Garden

3. Rurality As Depicted in Ram’s ’Farmer’ Commercial

4. Controversies and Problems
4.1 Minorities
4.2 Rural Utopia vs. Reality

5. Conclusion

6. Bibliography

• College: Friedrich-Alexander University Erlangen-Nuremberg (Institut für Amerikanistik)
• Course: 'Rural America'
• Grade: 2,0
• Author: Matthias Köbrich (Author)
• Publication Year: 2013
• Pages: 26
• Catalog Number: V231865
• ISBN (eBook): 9783656485421
• ISBN (Book): 9783656486350
• Language: English
• Tags: representation, rurality, super, bowl, farmer, commercial