Tremendous events like 9/11, the huge property/ banking/ debt/ euro crises, failing
projects like Heathrow Terminal 5 or the instable political situation in many countries of
the Middle East – just a few examples of events that have made people and
organisations more aware of risks and uncertainty. Therefore, risk management has
been gaining more and more in importance since the 1970s and is included in most
organisations’ policy nowadays. (Merna & Al-Thani, 2008, p.40 [Online])
However, even if the connotation of the word “risk” in our everyday language is quite
negative, risks do not just mean threats (also called “downside risks”) but they can also
provide opportunities (“upside risks”). (Woods, 2011, p.22)
Consequently, “avoiding a risk may mean avoiding a potentially huge opportunity”
(Frame, 2003, [Online]), which makes risk management a complex matter that is
essential to be considered thoroughly by every organisation that is interested in longterm
profitability.
I Contents
1. Introduction
2.1 Definitions and Concepts of Risk Management
2.2 The Risk Management Process (Tools and Techniques)
3. Different Types of Generic Risks
3.1 Product and Market Risk
3.2 Strategic Risk
3.3 Financial Risk
3.3.1 Equity Risk
3.3.2 Liquidity Risk
3.4 Political Risk
3.5 Environmental Risk
3.6 Reputation Risk
4. Types of Risks that Nokia Faces
4.1 Product and Market Risk
4.2 Strategic Risk
4.3 Financial Risk
4.3.1 Liquidity Risk
4.3.2 Equity Risk
4.4 Political Risk
4.5 Environmental Risk
4.6 Reputation Risk
5. Strategies for Nokia to Manage Risks
5.1 Diversification & Product Development
5.2 Alliances
5.3 Market Research and Marketing
5.4 Staff Development/ New Staff
5.5 Insurances
5.6 Sustainability
5.7 Control, Observation & Assessment
6. Conclusion
II Bibliography
III Table of Figures
IV Appendix
- Citation du texte
- Rieke Hinrichs (Auteur), 2013, Risk Management for Nokia, Munich, GRIN Verlag, https://www.grin.com/document/214797
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