The focus of this research paper will be on transnational companies (TNCs), which are not just doing business across borders, but rather have the individual characteristic of direct production and to a large extent also direct business activity in a foreign country. (Gillies: 2012) What strategies TNCs choose in order to pursue their target of directness will be demonstrated in this paper.
Table of Contents
1. Introduction
2. How firms internationalize
2.1 The Product Life Cycle
2.2 Different Ways of TNC progress
2.3 Born Global Firms
3. Why firms internationalize
3.1 Market Access
3.2 Lower Production Costs
3.3 (Natural) Resources
3.4 Transnational Strategy
4. Case Study: Volkswagen
5. Conclusion
6. Bibliography
6.1 Research Literature
6.2 Online Sources
6.3 List of Figures
- Quote paper
- Nadine Hänsel (Author), 2012, How and why transnational companies internationalize, Munich, GRIN Verlag, https://www.grin.com/document/211038
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