The sustainability of business activity is one of the key issues for companies in the 21st century. For it is stated as a fact, that the current way of use of our environmental resources is not adaptable for the future, companies have been taken into responsibility for not taking only their profits into account, but also their impacts on our environment. In addition the modern society more and more demands social value of these companies to participate in social development.
Corporate Social Responsibility is offered as an approach to handle these challenges, without ignoring the financial survival and the competitiveness of the companies. In the following assignment the theoretical background of this concept is explained and a practical implementation is described on the example of the Daimler AG. As a result it is stated, whether this example is capable of being a role model or needs a role model itself.
Table of Contents
Executive Summary
List of Figures
List of Abbreviations
1 Introduction
1.1 Problem Definition
1.2 Objectives
1.3 Methodology
2 CSR Definition
2.1 Idea of CSR and the Role of Sustainability
2.2 CSR Implementation
3 Implementation of CSR by Daimler – the Sustainability Strategy
3.1 Concepts of Structure and Processes
3.2 Key Issues and Fields of Activities
4 Results
5 Conclusion
Bibliography
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