Due to our group members, we were not only searching for an
organisation, which is present in France and Germany, no – we were
searching for an organisation with a Franco German identity. Besides,
ARTE, as a European Cultural Channel, does not only focus on crosscultural
communication and management within France and Germany,
but also within the whole of Europe.
But choosing ARTE made us deal with quite a few challenges, as
ARTE is an organisation consisting of complexity and sophisticated
structures. Therefore we divided our work in four parts in order to make
it as understandable as possible: First, we will introduce the
organisation by giving a comprehensive overview, particularly focusing
on the history and the different steps of development. After the second
part, the theoretical frame, we will use the third detailed part to analyse
the organisation ARTE using the knowledge of the given theory. The
fourth part will deal with several problems ARTE has to face with and
possible advices connected with the conclusion.
Inhalt
I. WHY ARTE?
II. TV WITHOUT LIMITS!
III. ARTE-A HISTORY!
IV. THEORETICAL FRAME
1) RIGHT OF EXISTENCE
2) THE STRUCTURE
3) LIVEABILITY
4) MANAGEMENT
V. THE ANALYSIS
1) THE RIGHT OF EXISTENCE
2) STRUCTURE
3) LIVEABILITY
4) MANAGERS AND DECISIONS
VI. CONCLUSION
I. WHY ARTE?
Foreword:
Due to our group members, we were not only searching for an organisation, which is present in France and Germany, no - we were searching for an organisation with a Franco German identity. Besides, ARTE, as a European Cultural Channel, does not only focus on crosscultural communication and management within France and Germany, but also within the whole of Europe.
But choosing ARTE made us deal with quite a few challenges, as ARTE is an organisation consisting of complexity and sophisticated structures. Therefore we divided our work in four parts in order to make it as understandable as possible: First, we will introduce the organisation by giving a comprehensive overview, particularly focusing on the history and the different steps of development. After the second part, the theoretical frame, we will use the third detailed part to analyse the organisation ARTE using the knowledge of the given theory. The fourth part will deal with several problems ARTE has to face with and possible advices connected with the conclusion.
Abbildung in dieser Leseprobe nicht enthalten
A picture of the new ARTE building (finished in 2003)
II. TV WITHOUT LIMITS!
A short overview on ARTE:
ARTE, meaning Association Relative à la Télévision Européenne, is a consortium of European economic interests called ARTE G.E.I.E. It was founded on the 30th April 1991 by its two shareholders and equal members ARTE Deutschland TV GmbH (limited company) and La SEPT (later called ARTE France). Besides, ARTE G.E.I.E. has contracts with other European countries, such as Belgium, Switzerland, Spain, Poland, Austria, Finland and Italy broadcasting from 19.00 to 3.00 o’clock in 200 languages and dialects all over Europe (with satellite or digital TV even 24 hours all around the world); having a weekly audience of more than 30 million viewers.1
“The objective of this consortium”, so ARTE’s mission, “is to create and produce television programmes of a cultural and international nature in the broadcast sense (…) which should aim to promote mutual understanding and unity among the peoples of Europe.”2
III. ARTE-A HISTORY!
Historical introduction:
Abbildung in dieser Leseprobe nicht enthalten
In March 1998, the set up of a German working party was the first step of developing a Franco German Cultural Channel. The same year in November, the French government and the German states (each state is responsible individually for TV and radio matters) prove the conditions for creating a Franco German Cultural Channel with its Head office in Strasbourg. In addition, Helmut Kohl and Francois Mitterand underline their support for this project by signing an “interstate treaty” establishing the foundation of the European Cultural Channel in 1990. The foundation of ARTE, as a consortium of European Economic Interests (G.E.I.E.), was in April 1991 consisting of the two equal film production firms LA SEPT and the ARTE Deutschland TV GmbH.
Time went by and ARTE kept on broadcasting, extending the “interest contract” with the new German states after the reunification and other countries all over Europe. Slowly but surely, ARTE became a European Cultural Channel with several seats in France and Germany, broadcasting mainly documentaries, topical evenings and TV dramas. In the year of 2001, ARTE won more than 170 international famous awards for their productions.3 In order to finance the productions, ARTE is dependant on the support on the television license fees, sponsorships, donations and subsidizations by the governments, as advertising is permitted. ARTE’s programming budget for 2001 was 194 million euros out of the total 2001budget of 311 million euros.
Abbildung in dieser Leseprobe nicht enthalten
Abbildung in dieser Leseprobe nicht enthalten
The scheme of ARTE’s program
IV. THEORETICAL FRAME
There are some guidelines an organization can follow not only to exist but also to succeed. These guidelines can be seen as the theoretical frame of an organization.
First one has to define what an organization is: ‘It’s a regulated group of people, who with the aid of certain means (needs to reach the objective) work together, within a certain environment (place when objectives can be reached), to reach a fixed objective (products/services delivered by organization in order to exist).’
An organization also has to have a combination of the following five characteristics:
- An objective that can be found in the environment of the organization
- Leader to obtain objective ?? Division of activities
- People execute these activities
- Need in environment which organizations can take care of These are the basic facts you have to follow so you can build a company on. Starting a business is one thing but keeping it alive another. There is a theory called ‘the four prerequisites’ one can follow to keep the organization alive:
1) Right of existence
An organization can only exist if there is a group of people willing to offer the means to the organization.
This group of people will only offer means if the organization offers them in exchange goods or services.
An organization has a right for existence if the organizational objectives correspond with the needs of the environment.
2) The structure
An organization controls two kinds of means: ?? Material means (e.g. machinery) ?? Intellectual means
The most important thing is, how the organization has allocated the material and intellectual means together.
[...]
1 www.ARTE-tv.com introduction
2 www.ARTE-tv.com mission
3 www.ARTE-tv.com awards
- Citar trabajo
- Andreas Lorek (Autor), Antonia Havadi-Nagy (Autor), Bettina Schulte (Autor), Carine Fernandez (Autor), Virginie Gauthier (Autor), Denis Couvreur (Autor), 2002, Focusing on the example: ARTE, Múnich, GRIN Verlag, https://www.grin.com/document/20913
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