The Renault-Nissan Alliance

Assignment paper / case study (English Version)

Exposé Écrit pour un Séminaire / Cours , 2012 , 19 Pages , Note: 1,3

Gestion d'entreprise - marketing en ligne et marketing hors ligne

This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.

Table of Contents

A List of figures and tables

1 Introduction
1.1 Executive Summary
1.2 Introduction into the case study

2.2 Objectives

2.3 Methodology

2 Basic facts: Resources and capabilites
2.1 The culturalweb
2.2 Globalization drivers
2.3 Cultural differences

3 Critical analysis
3.1 Factor conditions
3.2 Firm strategy and structure
3.3 Related and supporting industries
3.4 Demand conditions

4 Results

5 Conclusion

6 Bibliography

• Université: University of Applied Sciences Berlin (Int. Management)
• Cours: Operative Marketing
• Note: 1,3
• Auteur: Martin Thomas (Auteur)
• Année de publication: 2012
• Pages: 19
• N° de catalogue: V208787
• ISBN (ebook): 9783656362555
• ISBN (Livre): 9783656363187
• Langue: anglais
• mots-clé: nissan, renault, alliance, case, study