Globalization of business due to growing trade policy liberalization, stability in monetary transactions, regional economic integration, convergence of customer preferences, and technological advances have witnessed in the recent decades (Katsikeas, Samiee, and Theodosiou, 2006). Exporting comprises an attractive foreign market entry and expansion approach for firm, especially those of small and medium size. Moreover, export market expansion has become more a matter of endurance than choice for many firms that face challenging economic conditions (O’Cass and Julian 2003). Children R Us is a small company of Bangladesh. Moreover, it manufactures baby strollers, which are made of foldable aluminum frame, four wheels, and a length of canvas. Furthermore, it is necessary for the Children R Us to find out the direct export sales potential for its baby strollers by considering market selection, market entry, marketing communication, price, physical distribution. In this paper, the relevant literature and the application of literature are presented in case of taking baby stroller of Children R Us to the market of England. In the first part of this essay, the market selection will present that how Children R Us is going to select England for its baby strollers. Later, the second part will discuss which market entry mode Children R Us is going to select for entering into the England. Then, the third part will discuss two marketing communication methods which will be appropriate for the Children R Us. Moreover, the fourth part will discuss how Children R Us is going to finance its business to keep it solvent. Finally, it will discuss the benefits, changes of Incoterms 2010 and describe one of the Incoterms in details which facilitate the physical distribution.
Table of Contents
- 1. Introduction
- 2. Market Selection:
- 3. Export market entry options:
- 4. Export market communications:
- 5. Price:
- 6. Physical Distribution:
- 7. Conclusion:
Objectives and Key Themes
This paper examines the direct export sales potential for Children R Us' baby strollers in the English market. It analyzes the market selection process, export market entry strategies, marketing communication methods, pricing strategies, and physical distribution options. The goal is to provide a comprehensive assessment of the feasibility and potential success of exporting these baby strollers to England.
- Market Selection Strategies for Exporting
- Export Market Entry Modes and their Suitability
- Effective Marketing Communication in International Markets
- Pricing Strategies for Export Markets
- Physical Distribution and Logistics in International Trade
Chapter Summaries
1. Introduction: This introductory chapter sets the stage by discussing the globalization of business and the increasing importance of exporting for firms, especially SMEs. It highlights the challenges faced by many companies and introduces Children R Us, a Bangladeshi company manufacturing baby strollers, and its objective to explore the export potential of its product to England. The chapter outlines the paper's structure and the key areas of analysis: market selection, market entry, marketing communication, pricing, and physical distribution.
2. Market Selection: This chapter delves into the market selection process, contrasting reactive and proactive approaches. It explains the expensive (experience-based) and contractible methods used in proactive market selection. The chapter details the nearest neighbor and temperature-gradient approaches within the expensive method and describes the process of eliminating less promising markets using contractible methods, as suggested by Root (1994). Children R Us' decision to adopt a proactive approach, using contractible methods to select England as its target market due to its birth rate, is justified based on the company's small size and lack of established brand recognition. The chapter concludes by citing statistics from the Office of National Statistics (2011) on live births in England and Wales to support the market selection.
Keywords
Export marketing management, baby strollers, market selection, market entry, marketing communication, pricing, physical distribution, England, Children R Us, proactive market selection, contractible methods, birth rate, international trade, globalization.
Frequently Asked Questions: Children R Us Export Market Analysis
What is the main topic of this document?
This document is a comprehensive language preview of a paper analyzing the export potential of Children R Us' baby strollers to the English market. It covers market selection, export market entry strategies, marketing communications, pricing, and physical distribution.
What are the key themes explored in the analysis?
The key themes include market selection strategies (both reactive and proactive, with a focus on contractible methods), suitable export market entry modes, effective international marketing communication, pricing strategies for export markets, and efficient physical distribution and logistics in international trade.
What methodology is used for market selection?
The analysis employs a proactive market selection approach using contractible methods. This involves systematically eliminating less promising markets based on criteria like birth rates, aligning with Children R Us' limited resources and brand recognition.
Why was England chosen as the target market?
England was selected as the target market due to its relatively high birth rate, identified through contractible methods as a promising market for baby strollers. Data from the Office of National Statistics (2011) supports this decision.
What are the different aspects of exporting discussed in the paper?
The paper comprehensively covers various aspects of exporting, including market selection, export market entry options (strategies not detailed in this preview), export market communications, pricing strategies, and physical distribution options. The goal is to assess the feasibility and potential success of exporting baby strollers to England.
What are the chapter summaries provided in the preview?
The preview includes summaries for the introduction (setting the context and outlining the study's scope), and the market selection chapter (detailing the proactive approach and rationale for choosing England). Other chapters (export market entry, marketing communications, pricing, and distribution) are listed in the table of contents but lack detailed summaries in this preview.
What are the keywords associated with this analysis?
Keywords include: Export marketing management, baby strollers, market selection, market entry, marketing communication, pricing, physical distribution, England, Children R Us, proactive market selection, contractible methods, birth rate, international trade, globalization.
What is the overall objective of this analysis?
The main objective is to provide a thorough assessment of the feasibility and potential for success of exporting Children R Us' baby strollers to the English market.
Who is Children R Us?
Children R Us is a Bangladeshi company manufacturing baby strollers seeking to expand into the English market.
- Quote paper
- PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author), 2011, Export Marketing , Munich, GRIN Verlag, https://www.grin.com/document/208272
