The focus of this thesis is on the mixed industry, namely the German general aviation industry, especially on its NPOs (Clubs) and what drives their strategic approaches. The research question was to investigate potential strategic growth options for NPOs in the German general aviation industry, the factors that influence the selection of a specific growth strategy and the higher success rate among the growth strategies. This thesis derived the three objectives: a.The favour of NPOs for a certain strategy/strategic direction, b.the impact of specific growth strategies on NPO performance, and c.the impact of macro and micro environmental and internal factors on the NPOs chosen growth strategy.
The content regarded both macro and micro environmental factors and how they are perceived by the NPOs for the German general aviation industry, the growth strategies and generic strategies they follow as well as the market performance they achieve.[...]
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Research Objectives
- Aim of the Study
- Structure
- Literature Review
- Coexistence of NPO and FPO in Same Market Segments
- Definition FPO and NPO
- Coexistence of NPOs and FPOs
- Strategic Options
- Definition of Strategy
- Strategic Planning
- External and Internal Factors
- Environmental Analysis with PESTEL Theory
- Competitive Analysis with Porter's Five Forces
- Empical Studies
- Conclusion
- Research Questions and Propositions
- Methodology
- Research Method
- Goodness Criteria
- Data Analysis Using Factor and Regression Analysis
- Population and Data Collection Approach
- Designing the Questionnaire
- Research Results
- Information about the Sample
- Porter's Generic Strategies
- Porter's Five Forces
- PESTEL Analysis
- Ansoff's Product Market Matrix
- Performance Measures
- Regression Analysis
- Porter Five Forces on Porter Strategies
- Porter Five Forces on Ansoff
- PESTEL on Porter Generic Strategies
- PESTEL on Ansoff
- Porter Generic Strategies on Performance
- Ansoff on Performance
- Discussion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This dissertation aims to investigate the strategic options available to both non-profit and for-profit organizations within the German general aviation industry. It seeks to understand how these organizations coexist within the same market segments and how external and internal factors influence their strategic choices.
- Coexistence of non-profit and for-profit organizations in the German general aviation industry.
- Strategic options and planning within the context of general aviation.
- Influence of external and internal factors (PESTEL and Porter's Five Forces) on strategic decisions.
- Application of frameworks like Ansoff's matrix to analyze growth strategies.
- Analysis of performance measures within the German general aviation industry.
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: This chapter sets the stage for the dissertation, outlining the research objectives and the aim of the study. It provides a brief overview of the German general aviation industry and introduces the structure of the dissertation. The introduction clearly defines the scope of the research and establishes the context for the subsequent chapters. The author also highlights the significance of understanding the strategic choices of both non-profit and for-profit organizations within this specific industry.
Literature Review: This chapter reviews existing literature on the coexistence of non-profit and for-profit organizations within the same market segments. It defines key terms like NPO and FPO, explores theories of strategic options and planning, and examines the use of frameworks such as PESTEL and Porter's Five Forces for environmental and competitive analysis. The chapter provides a foundation of theoretical understanding necessary for the empirical research presented later. The inclusion of empirical studies reinforces the existing literature and sets the stage for the original research presented by the author.
Research Questions and Propositions: This chapter lays out the specific research questions that guide the study and presents the propositions that the author intends to investigate. It serves as a bridge between the theoretical framework of the literature review and the methodological approach of the subsequent chapter. These questions and propositions form the backbone of the research, providing clear and measurable objectives.
Methodology: This chapter details the research methods employed in the study. It describes the chosen research method, justifying its selection based on specific criteria. The chapter also explains the data analysis techniques used, including factor and regression analysis, and details the population, data collection approach, and questionnaire design. The thorough explanation of the methodological approach ensures the study's rigor and transparency.
Research Results: This chapter presents the findings of the empirical research. It includes information about the sample, presents results related to Porter's generic strategies and five forces, PESTEL analysis, Ansoff's product market matrix, and performance measures. Furthermore, it elaborates on regression analyses examining the relationships between these factors. The chapter provides a comprehensive and detailed presentation of the collected data and its analysis.
Discussion: This chapter interprets the research findings, drawing connections between the empirical results and the theoretical frameworks discussed in the literature review. It analyzes the implications of the findings and potentially discusses unexpected or contradictory results. The discussion seeks to provide insights into the strategic options and challenges faced by both non-profit and for-profit organizations in the German general aviation industry. A thorough examination of the collected data and its implications for the industry is explored.
Schlüsselwörter (Keywords)
German general aviation, non-profit organizations (NPOs), for-profit organizations (FPOs), strategic options, strategic planning, PESTEL analysis, Porter's Five Forces, Ansoff's matrix, regression analysis, performance measures.
Frequently Asked Questions: Comprehensive Language Preview of Dissertation on Strategic Options in German General Aviation
What is the overall topic of this dissertation preview?
This preview summarizes a dissertation investigating the strategic options available to non-profit (NPO) and for-profit (FPO) organizations within the German general aviation industry. It explores their coexistence in shared market segments and how internal and external factors influence their strategic decisions.
What are the key themes explored in the dissertation?
The key themes include the coexistence of NPOs and FPOs in the German general aviation industry, strategic planning within this context, the impact of external (PESTEL) and internal factors (Porter's Five Forces) on strategic choices, application of frameworks like Ansoff's matrix for growth strategies, and analysis of performance measures within the industry.
What is included in the Table of Contents?
The table of contents details the dissertation's structure, including an introduction, literature review, research questions and propositions, methodology, research results, and discussion. Specific sub-topics cover definitions of NPOs and FPOs, strategic options, environmental and competitive analyses, data analysis methods (factor and regression analysis), and the application of various strategic frameworks (Porter's Generic Strategies, Porter's Five Forces, PESTEL, Ansoff's Matrix).
What are the research objectives and aim of the study?
The dissertation aims to understand how NPOs and FPOs coexist in the German general aviation market, how external and internal factors shape their strategies, and to analyze their performance using various analytical frameworks.
What methodology is used in the research?
The research employs a mixed-methods approach. It uses a specific research method (detailed in the methodology chapter), factor and regression analysis for data analysis, and includes a questionnaire design for data collection. The specific goodness criteria for the chosen method are also explained.
What data analysis techniques are employed?
The data analysis involves factor and regression analysis. The regression analysis specifically examines the relationships between Porter's Five Forces, PESTEL analysis, Ansoff's matrix, and the performance measures of the organizations.
Which strategic frameworks are used in the analysis?
The dissertation utilizes several well-known strategic frameworks including Porter's Generic Strategies, Porter's Five Forces, PESTEL analysis, and Ansoff's Product Market Matrix to analyze the strategic choices and performance of the organizations.
What are the key findings presented in the research results?
The research results present information about the sample, findings related to Porter's generic strategies and five forces, PESTEL analysis, Ansoff's matrix, performance measures, and a detailed breakdown of the regression analysis results showing the interrelationships between these factors.
What is the significance of the discussion chapter?
The discussion chapter interprets the research findings, connecting empirical results to the theoretical frameworks from the literature review. It analyzes the implications of the findings, addresses any unexpected results, and offers insights into the strategic challenges and options faced by NPOs and FPOs in the German general aviation industry.
What are the keywords associated with this dissertation?
Keywords include German general aviation, non-profit organizations (NPOs), for-profit organizations (FPOs), strategic options, strategic planning, PESTEL analysis, Porter's Five Forces, Ansoff's matrix, regression analysis, and performance measures.
- Quote paper
- Jürgen Krieg (Author), 2011, Strategic Options of Non-profit and For-profit Organisations in the German General Aviation Industry, Munich, GRIN Verlag, https://www.grin.com/document/204935
