Online based service strategy

Dossier / Travail , 2012 , 24 Pages , Note: 1,0

Gestion d'entreprise - Direction d'entreprise, Management, Organisation

The following assignment gives an overview on internet based service strategies and specifies them with the example of the Deutsche
Bank´s product db OnlineBanking. The assignment is structured by defining some general aspects concerning strategy, elements of strategy and a short summary of the main changes in strategy. Afterwards, it gives a detailed view on the three main concepts of
internet based service strategies followed by the example of Deutsche Bank´s homepage and its product db OnlineBanking. The example discusses how Deutsche Bank implements these service strategies as a concrete configuration in its daily business. The last paragraph analyses the reason of providing online based services, advantages and disadvantages for both Deutsche Bank and its clients.

Contents

List of abbreviations

1 Internet - mass media tool used worldwide

2 Internet based service strategy - a common trend?!
2.1 What is a strategy? How is it defined?
2.2 What are the characteristics of a strategy?
2.3 Which strategic changes happen?

3 Which concepts of internet based services exist?
3.1 Information strategy
3.2 Communication strategy
3.3 Transaction strategy

4 Example of a concrete configuration of service strategies
4.1 How is online banking defined?
4.2 Deutsche Bank's homepage
4.2.1 Information strategy on Deutsche Bank's homepage
4.2.2 About db OnlineBanking homepage

5 Why does Deutsche Bank use online based service strategies?
5.1 Competitive advantage through cost reducing
5.2 Online banks versus branch banks
5.3 Customer's satisfaction as one key term
5.4 Problems with online based services
5.5 Client's acceptance of online services

6 Conclusion

Bibliography

• Université: University of applied sciences Frankfurt a. M.
• Note: 1,0
• Auteur: Hanno Fitte (Auteur)
• Année de publication: 2012
• Pages: 24
• N° de catalogue: V200893
• ISBN (ebook): 9783656280118
• ISBN (Livre): 9783656281153
• Langue: anglais
• mots-clé: online