SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies

Essay , 2012 , 15 Pages , Grade: Merit

Business economics - Business Management, Corporate Governance

This essay deals with the SWOT Analysis of McDonald’s and the selection of the final strategy derived amongst all strategies revealed for the ‘Products’. Firstly, an overview of the McDonald’s was given and then SWOT Analysis which was made by the team and the determined strengths, weaknesses, opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO, TO, WO and TW strategies. All the strategies were evaluated; finally, the selected strategy for Germany and the reasons for the selection of it were explained.

Table of Contents

Declaration

Summary

Reminder

1. Introduction

2. Overview of McDonald’s

3. SWOT Analysis of McDonald’s
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats

4. TOWS Analysis of McDonald’s for the ‘Products’ and Strategies

5. Evaluation of Strategies

6. Conclusions and Recommendations

References

• College: Prifysgol Cymru University of Wales
• Course: Strategic Management
• Grade: Merit
• Author: Ilhan Yuece (Author)
• Publication Year: 2012
• Pages: 15
• Catalog Number: V200837
• ISBN (eBook): 9783656294948
• ISBN (Book): 9783656295365
• Language: English
• Tags: SWOT Analysis, McDonald's