Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Science
- From classical to intercultural marketing
- The future of managerial economics
- A new concept
- Knowledge of Islam as basis for Muslim marketing
- Islam as doctrine and life order
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This article explores the evolution of marketing from traditional approaches to a specialized cultural science, specifically focusing on the emergence of Muslim marketing. The article argues that the changing demographics and increased cultural awareness necessitate a new approach to marketing that considers the specific needs and values of Muslim consumers.
- The evolution of marketing from classical to intercultural to Muslim marketing
- The need for a culture-sensitive approach to marketing in a globalized world
- The importance of understanding Islam as a doctrine and life order in developing effective marketing strategies
- The potential impact of Muslim marketing on various industries and sectors
- The importance of cultural awareness and sensitivity in marketing activities
Zusammenfassung der Kapitel (Chapter Summaries)
The article begins by outlining the limitations of traditional marketing approaches in a globalized world, emphasizing the need for intercultural marketing. It then argues that managerial economics must evolve from an applied natural science to a specialized culture science to effectively address the diverse needs and values of global consumers. The author introduces Muslim marketing as a new research approach, highlighting its potential to revolutionize marketing practices in the coming decades.
The article further explains the importance of understanding Islam as a doctrine and life order for effective Muslim marketing. It emphasizes that Islam encompasses all aspects of a Muslim's life, influencing consumer behavior and preferences. The article concludes by outlining the potential spheres of influence of Muslim marketing on various industries, including pharmaceuticals, food and beverage, electronics, tourism, fashion and clothing, and sports.
Schlüsselwörter (Keywords)
Muslim marketing, intercultural marketing, managerial economics, culture science, Islam, consumer behavior, cultural awareness, global marketing, target group, demographic trends.
Frequently Asked Questions
What is the concept of "Muslim Marketing"?
Muslim Marketing is a specialized research approach that integrates cultural and religious aspects of Islam into marketing strategies to better serve Muslim consumers' specific needs and values.
How has marketing evolved over time according to this article?
Marketing has evolved from classical approaches to intercultural marketing, and finally to specialized disciplines like Muslim Marketing, reflecting a shift toward "culture science."
Why is understanding Islam crucial for this marketing discipline?
Islam is viewed as both a doctrine and a complete life order. It influences every aspect of a Muslim's daily life, including their behavior and preferences as consumers.
Which industries are most affected by the rise of Muslim Marketing?
Key sectors include pharmaceuticals, food and beverages (Halal), electronics, tourism, fashion, and sports.
What are "transaction costs" in the context of cultural misunderstandings?
The article suggests that cultural misunderstandings lead to high transaction costs, which drives the need for more culturally sensitive and specialized marketing frameworks.
- Quote paper
- MBA, M.Ed Ahmed Abdelmoumene (Author), 2010, The Birth of Muslim Marketing – An Evolution of Managerial Economics to a Specialized Culture Science, Munich, GRIN Verlag, https://www.grin.com/document/199892
