The Bottom of the Pyramid (BOP) has become a dominant discourse among the
business intellectuals. It created the Cognizant of the irresistible consideration of
billions of global poor at the BOP on managerial practices. I tried to analyze the
different aspects of BOP preposition and how large corporations can serve Poor
customers profitably. I argue that there is no huge untapped market at the BoP as
argued by the BoP proponents. I also argue that 75% of the BoP consumers are
rural peasants, that MNCs could hardly accessible. I attest that the MNCs could not
solve the hunger outgrowth of poverty and its root causes at the BOP which is not
only economic issue. I argue that encouraging the consumption of luxury goods
among the poor could aggravate the incidence of poverty in the world. However, I
argue that poor must be viewed as producer rather than consumer. I attest that
enhancing the employment and productivity of poorest communities would lead a
sustainable prosperous future and betterment live for the poor. I argue that small
and middle scale business enterprises could play inevitable role in the poverty
elevation through increased employment of the global Poor at the BoP. I also argue
that enhancing the employability of the poor at the BoP is very crucial for poverty
elevation. Employability relates much with education I argue that vocational
training for different sectors more viable for poverty reduction. I also argue that
increasing employment alone is not enough if poverty eradication is required , then
enhancing the productivity of the poor must be in focus.
Table of contents
1. Introduction
1.1. Discussions
2. The Unfortunate at the Bottom of The Pyramid
2.1. Poverty Elevation Through Increase of Real Income
3. Conclusions and Recommendations
Bibliography
- Quote paper
- Abdiqani Egal (Author), 2012, The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, Munich, GRIN Verlag, https://www.grin.com/document/198788
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