The Republic of Hungary is located between Western Europe and the Balkans (Datamonitor). Its population accounts for approximately 10 million inhabitants; the capital is Budapest (Datamonitor). Its central location, and its growth potential, represents a quite appealing destination for business growth opportunities. This paper examines an analysis on macroeconomic aspects following the so-called PEST analysis, drafts a country evaluation and concludes in an analysis to identify business opportunities.
Content
1 Introduction
2 Country Evaluation
2.1 Macroeconomic Environment Using PEST Analysis
2.1.1 Political Environment
2.1.2 Economic Environment
2.1.3 Socio-cultural Environment
2.1.4 Technological Environment
2.2 Contribution of International Business Towards Growth and Economic Development
3 Industry and Firm Analysis
4 Conclusion
5 Appendix: Tables
6 Bibliography
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