The following report will show the failure of the Moroccan theme hotel Sahara which was located in Las Vegas. With the help of a SWOT analysis several internal and external reasons will be explained and evaluated in this report.
It will also consider how the hotel could have maintained competitive advantage by choosing an appropriate strategy which could have improved the hotels situation.
This report, undertaken in October 2011 shortly after the closing of the Sahara in May 2011, pursues the goals to explain possible reasons for the failure of the Sahara Hotel and to show opportunities how the company could have avoided it by looking at the business and functional level of strategies.
Furthermore, it will outline the strengths, weaknesses, opportunities
and threats of the hotel which can be seen as internal and external
reasons for the failure. Tough competitors and management problems were the two leading causes for the closure of the company which will be examined in this report. The long corporate history of the Sahara Hotel will be an important aspect as well to understand the main problems of the resort and therefore the reasons for the hotels closure.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Terms of reference
- Introduction
- Opportunities
- Strengths
- Threats
- Weaknesses
- Preliminary considerations for improvement
- Choosing a strategy
- Evaluation of the strategy
- Achieving and maintaining competitive advantage
- Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report analyzes the failure of the Sahara Hotel in Las Vegas using a SWOT analysis, highlighting both internal and external factors contributing to its downfall. It aims to explore how the hotel could have maintained a competitive advantage by implementing suitable strategies.
- Internal and external factors influencing the Sahara's decline
- The significance of strategic choices in maintaining competitive advantage
- The impact of ownership changes and their influence on the hotel's direction
- The role of competition and the specific case of the Stratosphere as a direct competitor
- The importance of unique selling propositions and their effective utilization
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins with an overview of the Sahara's corporate history, highlighting significant ownership changes and attempts at revitalization. It then delves into the hotel's internal and external challenges. Chapter 4 focuses on opportunities, specifically the high occupancy rates in Las Vegas and the Sahara's proximity to the Convention Center. Chapter 5 highlights the hotel's unique selling propositions, including its oriental theme and historical significance. The report concludes with a summary and recommendations for future research.
Schlüsselwörter (Keywords)
This report focuses on key themes such as competitive advantage, strategic analysis, SWOT analysis, hotel management, tourism industry, Las Vegas, Sahara Hotel, Stratosphere, unique selling propositions, and corporate history. It uses case study analysis to explore the factors contributing to the failure of the Sahara Hotel and provides insights into best practices for maintaining competitive advantage in the hospitality industry.
Frequently Asked Questions
Why did the Sahara Hotel in Las Vegas close?
The closure in May 2011 was primarily caused by tough competition from newer resorts and internal management problems, as analyzed in this report.
What were the Sahara's main strengths before its failure?
Its strengths included a long corporate history, a unique Moroccan theme, and its strategic location near the Las Vegas Convention Center.
What external threats contributed to the hotel's decline?
The rise of direct competitors like the Stratosphere and the overall changing landscape of the Las Vegas Strip posed significant threats to its market share.
How could the Sahara have maintained a competitive advantage?
By choosing a more appropriate business-level strategy, effectively utilizing its unique selling propositions, and better managing ownership transitions.
What role did ownership changes play in the hotel's failure?
Frequent changes in ownership led to inconsistent management strategies and failed revitalization attempts, which weakened the brand over time.
What opportunities were available to the Sahara?
The hotel could have capitalized on high occupancy rates in Las Vegas and its historical significance to attract a niche market of nostalgic tourists.
- Quote paper
- Alexandra Riepe (Author), 2011, An assessment about the failure of the Sahara Hotel in Las Vegas, Munich, GRIN Verlag, https://www.grin.com/document/191216
