Adjectives in Advertising - an Analysis

Exposé Écrit pour un Séminaire / Cours , 2008 , 18 Pages , Note: 2,0

Philologie Anglaise - Linguistique

This term-paper is – among other things - meant to present the role adjectives play in the whole
process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?

Table of contents

1. Introduction

2. Adjectives: characteristics, functions and occurrence in advertising

3. Adjectives in different fields of advertising

4. Adjectives in cosmetic and beauty treatment advertising

5. Conclusion

6. Bibliography

7. Appendix

• Université: RWTH Aachen University
• Note: 2,0
• Auteurs: Patrick Schmitz (Auteur), Sebastian Meß (Auteur)
• Année de publication: 2008
• Pages: 18
• N° de catalogue: V190611
• ISBN (ebook): 9783656150947
• ISBN (Livre): 9783656151685
• Langue: anglais
• mots-clé: adjectives, advertising, analysis