This term-paper is – among other things - meant to present the role adjectives play in the whole
process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?
Table of contents
1. Introduction
2. Adjectives: characteristics, functions and occurrence in advertising
3. Adjectives in different fields of advertising
4. Adjectives in cosmetic and beauty treatment advertising
5. Conclusion
6. Bibliography
7. Appendix
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