Nestlé as a well-known and at the same time controversial company having a revenue of about 80 billion Euros, founded and headquartered in Vevey, Switzerland.
Most of the people are not aware of it while consuming Nestlé products and 95% of the Japanese think it is originated there. Many products are already consumed in the third generation. With 449 factories in 83 countries with 278,000 employees, which is an indicator for an unusual decentralization, Nestlé is the largest food and beverage company in the world and the industry combine with the highest revenue in Switzerland and one of the 50 leading companies worldwide concerning revenue and number of employees. As a very global combine 28% of the food revenue comes from emerging countries in Latin America and Asia, 40% from Europe and 26% from the USA and Canada. Not only the size but also the globalization makes Nestlé be different than all other competitors. Owning six main brands and about 8,500 national and regional brands it gets 70% of the revenue by selling brands that rank on the first or second place in each product segment. Nescafé, as one of the main brands, is the most consumed coffee brand in the world with 3,000 cups a second and Nesquik, Milo and Nescau make Nestlé be number one in the chocolate and malt drink section.
All in all Nestlé is characterized by three important features: strong brands, high presence and a leading position in the markets.
Table of Content
1. Introduction
2. Biography of Henri Nestlé
3. History of the Company after 1875
4. Development during the Seventies
5. Conception and Structure
5.1. Guideline
5.2. Corporate structure
6. Nestlé in Different Parts of the World
6.1. The “Old” Europe
6.2. Eastern Europe
6.3. Germany
6.4. Asia, Oceania and Africa
6.5. America
7. Variety of Products
7.1. Beverage
7.2. Milk and diet products, ice cream, cereals, baby care products
7.3. Instant products, products for the kitchen
7.4. Chocolate and Sweets
7.5. Products for Pets
8. Acquisitions and Mergers
9. Marketing through an Umbrella Brand
10. Criticism
10.1. Globalization
10.2. Artificially Produced Food
11. Nestlé on the Philippines
12. Current Issues
12.1. General Development in 2010
12.2. Investigations in India
12.3. Halal food
12.4. Medical Food
13. List of References
14. List of Tables
- Arbeit zitieren
- Laura Klöpping (Autor:in), 2011, Nestlé - A Global Company Comes Under Fire, München, GRIN Verlag, https://www.grin.com/document/189280
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.