The Bodyshop - An Analysis of the Company´s Actions towards Sustainability

Trabajo de Seminario , 2011 , 28 Páginas

Economía de las empresas - Marketing en línea y fuera de línea

The first store of The Body Shop opened on 26th March 1976 in Brighton, England. Today the company has more than 2,500 stores situated in over 60 countries around the world. In order to enter new markets the company mainly uses franchising to open stores in new business environments. (L’Oreal, 2011, p.69)

Contents

List of figures

List of tables

List of abbreviations

Introduction

Part A: Analysis of context
I. PESTEL Analysis
a) Political
b) Economic
c) Sociocultural
d) Technological
e) Environmental
f) Legal
II. Key drivers
a) Internal
b) External

Part B: Sustainable Aspects

Part C: Benchmarking

Part D: Analysis
I. Sustainability Mapping Framework
II. The Biophysical Environment
III. AUDIO Analysis
a) Deforestation
b) Waste Management
IV. The Triple Bottom Line
a) Economic
b) Environmental
c) Social

Recommendations

Conclusion

List of references

• Universidad: Anglia Ruskin University
• Autor: Katja Assenmacher (Autor)
• Año de publicación: 2011
• Páginas: 28
• No. de catálogo: V187767
• ISBN (Ebook): 9783656115588
• ISBN (Libro): 9783656117117
• Idioma: Inglés
• Etiqueta: Bodyshop, Lush, benchmark, pestel analysis, key drivers, sustainability, mapping framework, audio analysis, triple bottom line