Strategic Analysis of eBay

Trabajo de Seminario , 2003 , 43 Páginas , Calificación: 1

Economía de las empresas - Negocios, Investigación de operaciones

In the middle of the 90’s, the importance of the Internet increased significantly. Due to the prognosticated prospects and expectations of the Internet, it did not need a long time until innumerable companies with business models focused on the Internet were established. Only few of these Internet business models have reached an international size or work profitable so far.
However, one of the companies, which reached theses objectives, is eBay. Within this strategy paper, the development of the enterprise and the strategic figures are identified, analysed and evaluated. Furthermore, an evaluation of the environment, the market, the competition as well as financial indices was conducted, in order to evaluate the development potentials as well as the future chances and risks of the company.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Company View
  • Founding and Management
  • Company Expansion
  • Company Figures and Strategic Changes
• Market View
  • Market Potential
  • PESTEL Analysis
  • Competitive Forces
  • Financial Positioning
  • SWOT Analysis
• Conclusions
• Appendix
• Table of Acronyms

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This strategy paper aims to analyze the development of eBay, a prominent online trading platform, and evaluate its strategic figures, market environment, competition, and financial indices. The paper seeks to understand the company's growth potential, future opportunities, and risks.

• Company Development and Strategic Figures
• Market Analysis and Competitive Landscape
• Financial Performance and Positioning
• Strategic Expansion and Business Model Evolution
• Future Prospects and Challenges

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction provides an overview of the rise of the internet and the emergence of numerous internet-based businesses in the mid-1990s. It highlights eBay's success in achieving international scale and profitability, setting the stage for the subsequent analysis of the company's development and strategic figures.

The "Company View" section delves into the founding and management of eBay, tracing its origins to Pierre Omidyar's vision of an online person-to-person trading community. It explores the company's expansion strategy, including its global reach, acquisitions of competitors, and the importance of being a first mover in the market. The section also examines eBay's growth in terms of registered users, listings, and total value of items sold, highlighting the company's significant growth trajectory.

The "Market View" section focuses on analyzing the market potential for eBay, considering factors such as the number of global internet users and the company's market share. It explores the competitive landscape, including the PESTEL analysis, competitive forces, and financial positioning of eBay. The section also examines the company's SWOT analysis, providing insights into its strengths, weaknesses, opportunities, and threats.

Schlüsselwörter (Keywords)

The keywords and focus themes of the text include eBay, online trading platform, business model, strategic figures, market analysis, competitive landscape, financial performance, expansion strategy, global reach, first mover advantage, market potential, PESTEL analysis, SWOT analysis, future prospects, and challenges.

• Calificación: 1
• Autor: Martin Lüthge (Autor)
• Año de publicación: 2003
• Páginas: 43
• No. de catálogo: V185885
• ISBN (Ebook): 9783656982333
• ISBN (Libro): 9783656982616
• Idioma: Inglés
• Etiqueta: strategic, analysis