Social Networks & Social Network Analysis in Companies

An overview of the internal and external power of Social Networks

Seminararbeit , 2011 , 19 Seiten

BWL - Offline-Marketing und Online-Marketing

This term paper is about Social Networks, Social Network Analysis, as well as its use in marketing and its history.
Chapter 2 “The Internal Power of Social Networks” is about the question of what a Social Network is and about the History of Social Network Analysis. It also examines social networks in companies, the question of how executives can create energy in companies and the most common problems that typically come along with social networks in companies.
Chapter 3 “The External Use of Social Networks” explains how companies can gain and maintain social capital and make use of the modern forms of social media. It also gives some general advise on the most popular social networking platforms.

Table of Contents

List of figures

1 Introduction
1.1 Problem Statement
1.2 Objective
1.3 Procedural Method
2 The Internal Power of Social Networks
2.1 What is a Social Network?
2.2 The History of Social Network Analysis
2.3 Social Networks in Companies
2.4 Creating Energy in Organizations
2.5 Problems with Social Networks in Business Environments

3 The External Use of Social Networks
3.1 The Development of Social Network Marketing
3.2 Establishing Social Capital and Making Use of It – Social Sales
3.3 Different Types of Social Network Marketing
3.3.1 Blogging
3.3.2 Twitter and Microblogging
3.3.3 Social Networks
3.4 Measurement

4 Summary

List of References

• Hochschule: Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH
• Autor: Markus Hoffmann (Autor:in)
• Erscheinungsjahr: 2011
• Seiten: 19
• Katalognummer: V179564
• ISBN (eBook): 9783656020417
• ISBN (Buch): 9783656020578
• Sprache: Englisch
• Schlagworte: social, networks, network, analysis, companies