Operational Exellence - Identifying qualifying and order winning factors

Examining Dell, McDonalds, Zare and EasyJet

Hausarbeit (Hauptseminar) , 2009 , 36 Seiten , Note: Sehr gut

BWL - Beschaffung, Produktion, Logistik

Following the concept of value disciplines (Treacy, 1993), companies can reach leadership positions in their industries by focusing on one of the three following areas:
- Product Leadership
- Customer Intimacy
- Operational Excellence

Focusing on companies which are well known for their success based on operational excellence, goal of this paper is to compare and contrast the operation strategies of two manufacturing and two service firms:
• easyJet (service)
• Dell (manufacturer)
• Zara (manufacturer)
• McDonald’s (service)

Table of contents

I. INTRODUCTION
1. Portray of easyJet
2. Portray of Zara
3. Portray of McDonald’s
4. Portray of Dell

II. MARKET REQUIREMENTS AND COMPETITIVE FACTORS
1. easyJet
2. Zara
3. McDonald’s
4. Dell

III. ANALYSIS
1. Supply Chain
2. Capacity Planning and Control
3. Human Resources
4. Innovation
5. Quality

IV. EVALUATION
1. easyJet
2. Zara
3. McDonald’s
4. Dell
5. Success Factors

V. References

1. Table of figures

2. Literature.

• Hochschule: The University of Surrey (School of Management)
• Note: Sehr gut
• Autor: Nils Peters (Autor:in)
• Erscheinungsjahr: 2009
• Seiten: 36
• Katalognummer: V179418
• ISBN (eBook): 9783656017707
• ISBN (Buch): 9783656017882
• Sprache: Englisch
• Schlagworte: value disciplines, Treacy, operational excellence, dell, mcdonals, zara, qualifying factors, order-winning factors, speed to market, supply chain, Capacity Planning, kapazitätsplanung, innovation, Easyjet