Restrictions of Internet provided services in the People’s Republic of China

A threat for foreign companies’ Internet launch?

Dossier / Travail , 2010 , 17 Pages , Note: 1.3

Gestion d'entreprise - marketing en ligne et marketing hors ligne

Nowadays Internet is not only used at work, but more and more at home. As a utility for private life its value is increasing significantly since Chinese netizens (a portmanteau of Internet and citizen) have explored a new source for information, merchandizing and social communities. But along with this luxurious way of communication comes an option for the Chinese government to control its inhabitants wherever they move. Netizens have to take care of their behavior, as well as domestic or foreign companies when
accessing the Internet in China. In the following chapters potential threats of failure which companies might be confronted with are analyzed in order to find a sustainable solution not to miss the access to one of the most prospective markets.

Table of Contents

List of Illustrations

List of Abbreviations

1. Introduction

2. Internet in the People’s Republic of China - facts and figures

3. The Internet advertizing market

4. The Golden Shield - ‘Censorship’

5. Blocked Internet services

6. Google vs. China - a battle on the e-platform

7. Conclusion

8. Literature/Sources

• Université: Cologne University of Applied Sciences (Faculty for Economics and Business Administration)
• Cours: Export Management and International Marketing
• Note: 1.3
• Auteur: Holger Bracker (Auteur)
• Année de publication: 2010
• Pages: 17
• N° de catalogue: V172272
• ISBN (ebook): 9783640920969
• ISBN (Livre): 9783640921171
• Langue: anglais
• mots-clé: restrictions, internet, people’s, republic, china, internet