The perception of e-commerce in China

Essay , 2010 , 7 Seiten , Note: HD

BWL - Offline-Marketing und Online-Marketing

During the last decade Internet usage has experienced a tremendous increase in the Asian region and especially in China. According to Internet World Stats (2010) the number of internet users in Asia from 2000 to 2010 increased from 114.3 million to 825.1 million (721.8%). In the same time period China's number of Internet users increased from 22.5 million in December 2000 to approximately 420 million by June 2010 representing an increase of more than 1,800% (see table 1). Full-functional internet connection for private households in China, for example, was first established on 20 April 1994 (China Internet Network Information Center (CNNIC), 2010) and was followed by steady growth.

• Hochschule: RMIT University (Institute of Economics, Marketing and Finance)
• Veranstaltung: Culture and Business Practice in Asia
• Note: HD
• Autor: Holger Bracker (Autor:in)
• Erscheinungsjahr: 2010
• Seiten: 7
• Katalognummer: V172007
• ISBN (eBook): 9783640916429
• ISBN (Buch): 9783640916467
• Sprache: Englisch
• Schlagworte: china, e-commerce, B2C