Improving Advertisement Efficiency with Information Systems Design

Project Report , 2010 , 40 Pages , Grade: 1,0

Computer Science - Commercial Information Technology

This report has been created to successfully analyse a business problem and create the idea for an information system solution to that problem. The business problem chosen is that advertising for businesses is currently ineffective and could be improved thoroughly. Interactive advertising can successfully improve business advertising and therefore the design of ContAD was created. The idea of ContAD was created for users to connect with the content of business advertisements.
ContAD is an interactive advertisement system consisting of a variety of interactive advertising nodes, demonstrated by Figure 5. The advertising nodes are a user-friendly and interactive way of allowing customers to view and search through store deals and advertisements. The interactive advertising nodes consist of a touch screen that provides advertisements of the nearby shop deals. If a user likes a deal the advertising node can provide the user with a direct map to the store, and similar stores on that route. The system is needed because it will successfully improve the business problem that is ineffective advertising.
Throughout this report a number of areas will be covered consisting of: the different types of methodologies but more specifically the chosen waterfall methdology. The design of the project, the team member roles and the project and team dynamics. The information system, the theory regarding the need for the system, the basic idea of the system, the conceptual design of the system and finally a user guide for the system.

Contents

i. Declaration by group members

1 Introduction

2 Overview of the conduct of the report
2.1.1 Systems Development Methodologies
2.1.2 Detailed Systems Development Methodologies
2.1.3 The Waterfall Methodology
2.2 Key steps undertaken in the design project
2.3 Team members and their role in the project
2.4 Project and team dynamics
2.5 Conduct conclusion

3 The Information System
3.1 Interactive Advertisement System- theoretical basis
3.2 Business Problem Analysis
3.3 The basic design idea of the system
3.4 The conceptual design of the system
3.4.1 Technical Requirements Analysis
3.4.2 Architecture of the Information System
3.4.3 Information about use cases, supported processes and data structure
3.4.4 Relevant interfaces to other system where required
3.4.5 A user interface
3.4.6 Relevant interfaces to other system where required
3.5 The user guide to working with the system
3.6 Information System Conclusion

4 Conclusion

5 Bibliography

Appendix – I – Meeting minutes

Appendix – II - Advertisement Management Model

• College: Queensland University of Technology
• Course: Information Systems Design
• Grade: 1,0
• Authors: B. Sc. M. Riechert (Author), A. Alredainy (Author), J. Beierer (Author), M. Christoffels (Author), T. Falconer (Author)
• Publication Year: 2010
• Pages: 40
• Catalog Number: V171759
• ISBN (eBook): 9783640913688
• ISBN (Book): 9783640912889
• Language: English
• Tags: Information Systems, Design, Advertisement, Node System