Strategic Analysis of the BBC

Term Paper , 2011 , 16 Pages , Grade: 1,2

Business economics - Operations Research

The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter’s Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC’s strength, weaknesses, opportunities and threats.

Table of Contents

1. Introduction page
1.1 Company Profile - BBC page

2. PESTEL Analysis page

3. Strategic Analysis of the BBC page
3.1 Value Chain Analysis page
3.2 Porter’s Five Forces Analysis page
3.3 SWOT Analysis page

4. Conclusion page

5. Bibliography page

• College: University of Sunderland
• Grade: 1,2
• Author: Miriam Mennen (Author)
• Publication Year: 2011
• Pages: 16
• Catalog Number: V168418
• ISBN (eBook): 9783640855353
• ISBN (Book): 9783640855148
• Language: English
• Tags: SWOT, British Broadcasting Corporation, BBC, Five Forces, Porter, Value Chain, Strategic Dimension