On 19th January 2010, Japan Airlines (JAL), Asia's biggest carrier, filed for bankruptcy.
This assignment conducts both an external and internal analysis of JAL and gives a SWOT summary. From that, three strategic options are derived and discussed, leaving the most suitable, feasible and acceptable strategy. Finally, this strategy's potential implementation issues are debated.
Table of Contents
1. External Analysis
1.1 PESTEL
1.2 Porter’s Five Forces
2. Internal Analysis
3. SWOT Summary
4. Key Strategic Issues
5. Strategic Options
6. Implementation Issues
References
Appendix
A: Comparison of figures and ratios of JAL and ANA
- Quote paper
- Bachelor of Arts (Hons) in International Business Management Matthias Nuoffer (Author), 2010, Japan Airlines Bankruptcy, Munich, GRIN Verlag, https://www.grin.com/document/163609
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