In the late 1990’s Ericsson faced major problems, selling their products to customers. Ericsson experienced a crash from being the market leader to rock bottom. To save Ericsson’s reputation, they needed to find a solution to their problem to survive in the market. Therefore Ericsson’s approach was to look for a company, which would provide the expertise, they lacked. They found an equal partner in Sony and built a Joint Venture with them. However, success is not automatically guaranteed when joining forces with another company. Success is a question of many aspects.
The change and turnaround at Ericsson is described in this work. Furthermore is the sucess of the change discussed, using theoretical models from the works of French/Bell "Organizational Development": The Congruence Model and The Litwin/Burke Model. Furthermore the approach of Innovative Organizations was used as well as Jackson/Carter's "Rethinking Organizational Behaviour" approach on Semiotics, Power and Knowledge.
Table of Contents
1. Summary
2. Introduction
2.1. Backround
2.2. Research question
3. Methods
4. Theory
4.1. Overview - Organizational Development
4.2. The Congruence Model
4.3. The Litwin Burke Model
4.4. Rafferty and Restebog’s approach on change
4.5. Research frontier – Organizational Development
4.6. Innovative Organization
4.6.1. Overview – Innovative Organizations
4.6.2. Innovative Organizations – creation and processes of innovation
4.7. Summary
5. Description
5.1. Decsription of Ericsson
5.2. Description of the change situation
6. Interpretation
6.1. The situation prior to the merger
6.1.1. The Congruence Model – Diagnosis of the situation at Ericsson
6.2. The situation during the merger
6.2.1. The Litwin and Burke Model – the change process at Ericsson
6.2.2. Rafferty and Restebog – the impact of change on the staff at Ericsson
6.4 Interpretation – Conclusion
7. Re-Interpretation
7.1. Re-Interpretation – Innovative Organizations
7.2. Re-Interpretation – Jackson and Carter
7.2.1. Overview Jackson and Carter
7.2.2. Semiotics
7.2.3. Knowledge
7.2.4. Power
8. Conclusion
9. References
9.1. Books
9.2. Articles
9.3. Internet sources
10. List of figures
11. Appendix
11.1. Explanation of terms used
11.2. Interview
11.2.1. Interview questions
11.2.2. Interview with K.A. A., 17.11.2010
- Citation du texte
- Anna Lena Bischoff (Auteur), L. Sällström (Auteur), P. Trimborn (Auteur), 2010, Change and Renewal - Organizational Development, Munich, GRIN Verlag, https://www.grin.com/document/163017
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