How important is Web 2.0 for the tourism sector and how can the industry apply to this trend?

Bachelorarbeit , 2009 , 36 Seiten , Note: 1,3

BWL - Unternehmensführung, Management, Organisation

Since the creation of the Internet, the commercial situation for suppliers changed more and more from a seller's to a buyer's market. With the help of new technologies and the improved accessibility through easy understandable software, consumers experienced a huge empowerment in the internet.
Especially in the tourism sector, this consumer empowerment changed the market completely through more transparency and communication amongst the customers. As, in the near future, the strength of the buyers market will grow even more, suppliers now have to adapt to the new trend to stay competitive and to satisfy the customers.

Structure

1. Introduction
1.1. The Topic: Aims and Objectives
1.2. Methodology
1.3. Definition Web 2.0
1.4. Tourism 2.0
1.5. Literature Review

2. The Evolution of Tourism - Context
2.1. Classical Tourism & Distribution
2.2. Modern Distribution

3. Modern Practices of Tourism 2.0
3.1. Hotel Rating Websites
3.2. Social Networks
3.3. Video Sharing Websites
3.4. Podcasts
3.5. Blogs
3.6. Wikis
3.7. Web forums
3.8. Search Engines

4. Implication of Web 2.0 within the Tourism Branch
4.1. Consumer Empowerment
4.1.1. Dynamic Packaging
4.1.2. Travel Communities
4.1.3. Routerank
4.2. Communication
4.3. Marketing
4.3.1. General Marketing Activities
4.3.2. Viral Marketing
4.3.3. Future Trends

5. Importance of Tourism 2.0 for Businesses
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats

6. Conclusion and Generic Strategy

7. References
7.1. Books
7.2. Websites
7.3. Surveys
7.4. Press releases and Magazines

8. Figures

• Hochschule: University of Wales, Newport,
• Note: 1,3
• Autor: Tim Lellinger (Autor:in)
• Erscheinungsjahr: 2009
• Seiten: 36
• Katalognummer: V162053
• ISBN (eBook): 9783640764488
• ISBN (Buch): 9783640764587
• Sprache: Englisch
• Schlagworte: Tourism 2.0, Web 2.0, Social Media, Tourism Web 2.0, Tourism Social Media, Social Networks, Tourism Social Networks, Facebook, Facebook Tourism, Tripadvisor, Hotel Ratings