Anglo-German Business Communication

A Research Report

Studienarbeit , 2004 , 27 Seiten

BWL - Unternehmensführung, Management, Organisation

Anglo-German Business Communication is a research report in 5000 words that is based on a series of interviews which were conducted in 2004 with as series of British and German managers of firms that were doing business between the two countries. The research sample of this qualitative research highlights the diversity as well as the potential synergy of the two cultural approaches to business communication and management.

• Veranstaltung: Interkulturelles Management
• Autor: D.E.A./UNIV. PARIS I Gebhard Deissler (Autor:in)
• Erscheinungsjahr: 2004
• Seiten: 27
• Katalognummer: V160492
• ISBN (eBook): 9783640803972
• ISBN (Buch): 9783640805341
• Sprache: Englisch
• Schlagworte: intercultural management, transcultural management, cross-cultural management, intercultural business communication, britisch-deutsche Wirtschaftskommunikation, Wirtschaftskommunikationsforschung