BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR

Essai Scientifique , 2010 , 8 Pages , Note: 2,0

Gestion d'entreprise - marketing en ligne et marketing hors ligne

This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Corporate communication activities and tools
  • Theory Corporate Communication
  • Current identity, activities and tools
• Corporate Identity
  • Theory - Corporate Identity
  • Current identity, activities and tools
• Corporate Image
  • Theory Corporate Image
  • Current image
• CSR programme and Corporate Communications
  • Theory - CSR
  • Assess the role of CSR within the organization
• Communication programme and Stakeholders
  • Identify stakeholders

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This assignment examines the communication strategies of the BMW Group. It analyzes the company's corporate communication, identity, image, and corporate social responsibility (CSR) initiatives. The assignment draws on theoretical frameworks and provides specific examples from BMW's operations.

• Corporate Communication Strategies
• Corporate Identity and Image Building
• Corporate Social Responsibility (CSR) Practices
• Stakeholder Engagement and Management
• The Role of Communication in Achieving Business Objectives

Zusammenfassung der Kapitel (Chapter Summaries)

The first chapter introduces the topic of corporate communication, identity, image, and CSR, and provides an overview of the BMW Group's approach to these areas.

Chapter two delves into the theory of corporate communication, exploring its strategic importance and the various tools and activities employed by companies. It then examines BMW's current communication activities and tools, highlighting its presence in various media platforms and sponsorship initiatives.

Chapter three focuses on corporate identity, defining it as the visual manifestation of a company's reality. The chapter explores BMW's monolithic identity strategy, showcasing its globally recognized logo and slogan.

Chapter four introduces the concept of corporate image, emphasizing its connection to a company's identity. It examines how BMW's image is perceived by stakeholders and analyzes the effectiveness of its image-building efforts.

Chapter five explores the theory of CSR, highlighting its importance for companies seeking to balance economic interests with ethical and social responsibilities. It then examines BMW's CSR program, focusing on its commitment to employee well-being, environmental sustainability, and social responsibility.

Chapter six provides an overview of BMW's communication program and its stakeholders, outlining the various groups that interact with the company. It examines the consistency of BMW's CSR approach with its stakeholder engagement, identity, and image strategies.

Schlüsselwörter (Keywords)

Corporate communication, corporate identity, corporate image, corporate social responsibility (CSR), stakeholder engagement, strategic communication, BMW Group, brand management, image building, sustainability, reputation management.

• Université: Griffith University
• Note: 2,0
• Auteur: Michael Kofler (Auteur)
• Année de publication: 2010
• Pages: 8
• N° de catalogue: V155036
• ISBN (ebook): 9783640685158
• ISBN (Livre): 9783656482536
• Langue: anglais
• mots-clé: Overview, Corporate, Communication, Corporate, Identity, Corporate, Image