In the future innovative ideas will be an important resource of competitive companies. With design thinking, a method for creative solutions developed in the US, it provides an essential ability to combine empathy, rationality and creativity to meet use needs and drive business success. The method can be divided into four components. An iterative process, which is structured in different steps. The possibility of early stage prototypes, to reveal problems and mistakes during the development process as soon as possible. Multidisciplinary teams, who combine different views and ideas, contributing to a maximum scope of design using mobile workstations. This bachelor paper is aimed to inform about the definitions and processes of Design Thinking. On the last pages some examples from practice will show the variety of problem solving.
Inhaltsverzeichnis
1 Einleitung
1.1 Ausgangssituation
2 Definition von Design Thinking
2.1 Design Thinking nach Tim Brown
2.2 Design Thinking nach dem Hasso-Plattner-Instiut
2.3 Design Thinking nach Roger Martin
2.4 Design Thinking nach Herbert Simon
3 Voraussetzungen für Design Thinking:
3.1 Teamzusammensetzung
4 Design Thinking Prozesse und Werkzeuge:
4.1 Prozess nach Gavin Ambrose und Paul Harris
4.1.1 Definition
4.1.2 Recherche
4.1.3 Ideenfindung
4.1.4 Prototyping
4.1.5 Auswahl
4.1.6 Umsetzung
4.1.7 Lernen
4.2 Prozess nach dem HPI, der School of Design Thinking
4.2.1 Verstehen
4.2.2 Beobachten
4.2.3 Standpunkt definieren
4.2.4 Ideen finden
4.2.5 Prototypen entwickeln
4.2.6 Testen
4.3 Design Thinking Prozess nach Prof. Dr. Robert Bauer
4.3.1 Verstehen
4.3.2 Phantasieren
4.4 Realisieren
5 Beispiele von Design Thinking Projekten
5.1 Erfindungen von Isambard Kingdum Brunel
5.2 National Endowment for Science Technology and the Arts (NESTA)
5.3 Die letzte Meile beim privaten Einkauf
5.4 „Keep the change“- Service der Bank of America
5.5 „Swiffer Carpetflick“ von Procter & Gamble
6 Persönliches Resümee
7 Literaturverzeichnis
- Quote paper
- Ing. Stefan Ponsold (Author), 2010, Design Thinking, Munich, GRIN Verlag, https://www.grin.com/document/153113
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